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BRIEF - Branding and Design

Review of current branding and advertising for this world-leading premium protein and supplements company with an emphasis on design suggestions to differentiate the brand from its competition.


RESULTS - New Packaging Design For All Products

Elevated the brand’s corporate presence through a redesign of all product packaging, refresh of identity, press and digital advertising and the creation of new marketing collateral and PR assets. Brandnation repackaged the complete LA Muscle range of more than 60 premium wellbeing supplements, and boosted the brands premium credentials with a fitness-conscious demographic.


Brandnation ensured commercial value at every juncture of this project. All work was focussed on direct impact on the bottom line. Additional projects included associative ad campaigns to tie in with high profile Hollywood film releases such as Grudge Match featuring Sylvester Stallone and Robert De Niro,  and Brandnation was also responsible for designing a new LA Muscle concept store.

We Covered

Corporate Identity

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