Provide content, digital and Social media support for Energizer's sponsorship of a trip to Everest Base Camp by a spine injured soldier, Jonathon Le Galloudec, in support of charity Help For Heroes.
Brandnation designed and created an expedition microsite that included features such as a 'wall of support' by which supporters could post their messages and a live trek tracking facility that meant the expedition's progress could be tracked in live time on a map. The website also boasted content of Jonathon's preparation as well new material that was uploaded by him during his two week trip.
A Facebook app was designed and built by Brandnation via which Likes were rewarded with a 10p donation to Help For Heroes - an amount matched by Energizer. Brandnation was also responsible for the photo and video assets of Jonathon in training and pre and post expedition.
Video & Photo