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Brief - Fashion Marketing Campaign

Execute innovative product launches to both trade and consumer audiences, creating apps and utilising social media channels to target a fashion-conscious demographic.


Brandnation created Guess Watches' first ever iPhone App, which featured product range information, a Guess 'Live' news feature and built in Augmented Reality function to make Guess advertising and POS come alive out on the street or in-store. The App received rave reviews from tech and jewellery trade and consumer media, as well as creating brand buzz and engagement amongst target audiences.

Brandnation also created a UK-specific Facebook App for fans of Guess Watches – complete with a competition mechanic to see legendary DJ Tiesto play at an exclusive Guess club night in Paris.

We Covered

Campaign Microsite
Mobile App
Facebook Apps
Augmented Reality Events
Photo & Video Content
Video & Photo Content

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"The launch has delivered across all levels of our business. A big thank you to the team at Brandnation for your tenacious approach  that has ensured the campaign was a big success."

Marketing Director, Guess