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BRIEF - Fashion PR Coverage and Lots of It!

Brandnation’s Fashion PR agency team was tasked by Chi Chi management with ensuring that Chi Chi London is regarded as the go-to UK fast fashion brand catering for all women’s needs.

The Fashion PR agency’s team tasks include launching quarterly dress collections as well as regular additions to the brand offering. Plus arranging all celebrity dressing and influencer activations; work on brand sponsorships and third party associations and generating volume regular media and blogger coverage.

RESULTS - Media Coverage That Generates Clicks and Sales

• Influencer and blogger gifting programme with 50 bloggers per month (UK and International)

• Set up sponsorship with The Jockey Club for Chi Chi London to be the main sponsor of the Style Awards at all of the key race meetings

• Hosting up to eight events a year for press and bloggers including race days, dinner at Dalloway Terrace and flower crown workshops

• Successfully launched Bridal wear with a ‘Win Your Wedding’ competition hosted exclusively by The Sun. All Print, digital, Social and MPV activity negotiated on the back of prize value

• Launched Chi Chi GIRLS collection with celebrities such as Holly Willoughby, Una Healy, Imogen Thomas and Emma Willis

We Covered



Bloggers & influencers


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