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BRIEF - Fashion PR Launch 10 Collections a Year

Brandnation's Fashion PR agency team were tasked with launching Closet London’s 10 collections per year with bespoke activity for media (digital and print), bloggers and influencers. The brief was to ensure that Closet London is at the forefront of the media’s attention as well as executing additional activations with bloggers and influencers both UK and Internationally.

RESULTS - Clicks and Sales

• Over achieving regular exposure in line with agreed KPIs in target fashion editorial publications

• Huge digital presence via online coverage has seen an increase in web sales

• Launched a hugely successful UK and International blogger and influencer programme which has increased followers, likes, engagements and sales

• Regular events for both press and media

• Gained celebrity fans such as Holly Willoughby, Emma Willis and Lila Parsons to name a few

We Covered



Blogger programme

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"Brandnation make a real difference. They have great contacts, get results and are great to work with."

Managing Director, Closet London

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Closet London Wrap Contrast Vintage Print Pencil Skirt 60 www.closetlondon.com