To run a pro-active press office for this iconic hosiery brand and source and manage high-profile brand associations and ambassadors to elevate each of the brands within their target markets. To undertake alongside extensive product placement, manage new product launches and PR activities and position the brands as must-have, celebrity endorsed, fashion items.
As a direct result of a successful launch, strategic coverage in target media and high-profile celebrity endorsement, the Henry Holland for Pretty Polly range became Courtaulds’ most successful hosiery collection to date, exceeding sales forecasts by 200%.
Following press coverage of celebrities including Jessie J, Pixie Geldof, Alexa Chung and Katy Perry wearing Henry Holland for Pretty Polly tights product quickly and frequently sold out.
For Aristoc, Brandnation created and maanged the launch of Aristoc's Bodytoners range, in conjunction with Gok Wan and Mark Heyes. The launch PR generated over 200 pieces of media coverage that was instrumental in the ranges being completely sold out.
Brand Ambassador Programmes - Gok Wan & Henry Holland
Photography & Video