Create a campaign to build on Kangol’s style and music roots to generate traction and engagement with style-conscious music fans in the UK.
Our multi-tier PR and events campaign sky-rocketed the brand’s positive awareness amongst younger music fans, not to mention sales figures. Brandnation's activities included executing an music festival programme that involved the likes of musicians Ed Sheeran, Gwen Stefani, Snow Patrol, JLS and Rizzle Kicks and celebrities including The Hoff and Alexa Chung.
Through a targeted programme of music events and sponsorships, complete with accompanying photo and video assets, the brand’s music heritage and credibility was brought to life, bringing with it a raft of new, music-inspired brand fans.
"Brandnation has been instrumental in getting Kangol seen on the heads of the coolest talent and celebrities, helping increase brand visibility through the right channels"
Head of Sponsorship, Kangol