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BRIEF - Lifestyle PR and Social Media For UK Launch of Playboy Energy Drink

Launch iconic brand Playboy’s branded energy drink into the UK market to achieve consumer awareness and drive sales amongst target audiences.


RESULTS - Blanket Launch Coverage

Securing high-profile names Kelly Brook and ex Playboy Bunny of the Year, Hope Dworaczyk, Brandnation executed a star-studded celebrity launch event which included Nicole Scherzinger among its attendees.


Successfully achieving all client KPIs, Brandnation established a platform for the new drink range within the UK market, utilising a made-to-order mix of bespoke creative, content and advertising assets that were picked up by target media titles and used to boost the brand’s presence on social media.

We Covered

Launch Event
Ambassador Programme

playboy nicole scherzinger
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"Excellent work. We are delighted with the coverage from the launch."

Marketing Director, Playboy Energy Drink

Hope Bike 047IR
Kelly Sitting 055IR
Kelly Bike 025IR