Lifestyle PR campaign to launch Christian Audigier branded wines and Champagnes to UK audience, positioning brand as high-end, celebrity-endorsed drinks brand.
So successful was the celebrity-packed PR launch organised by Brandnation that the streets surrounding West End club, Movida, were blocked with paparazzi. Invites became the ‘hot ticket’ of the week and subsequently event coverage was secured in all the tabloids and celebrity titles.
Following the launch event, Brandnation ran a programme of in-store events nationwide, introducing UK audiences to this new product range from legendary LA-based fashion designer Christian Audigier (of Ed Hardy fame).
On-going PR coverage underlined the desirability of the range amongst target trade and consumer customers and ensured excellent sell-in and sell-through, ultimately securing sales and consumer awareness.
UK Launch Event
Content - Photo & Video
"What a fantastic launch event for the UK and Europe. Thanks to everyone at Brandnation PR."