Boosting premium running brand Saucony’s presence and fan base amongst UK audiences both on and offline and within UK media.
Manage and grow the brand's UK social media platforms and create engaging photo and video content for social media consumption.
In less than a year Saucony’s social media community and engagement increased by more than 700% and 900% respectively using minimum budgetary spend. Media coverage within relevant target titles enjoyed an increase of 50% over the same period.
Executing a bespoke mix of events, launches, sponsorships and ambassadors, alongside made-to-order photo and video content, Brandnation boosted Saucony’s awareness levels amongst target consumers and their launch campaign of one particular style – linked to the London Marathon 2015 – led to the product completely selling out.
Events & Launches
Content - Photo & Video
"The coverage on the Kinvara 6 London has been absolutely outstanding and far exceeded my expectations. The work carried out as not only made an impact on the business but provided much needed support to one of our key retailers."
EMEA Marketing Manager, Saucony