Provide a proactive, dynamic and responsive press office function for leading lingerie brand Scandale as it launched into the UK, with a brief to deliver brand awareness amongst fashion-conscious consumers.
From a standing start, both trade and consumer brand awareness for Scandale have grown significantly since Brandnation set its brand PR strategy in motion. Further adding value to Scandale’s brand proposition, the agency have supported sell-through and helped to secure new stockists for the brand.
Targeted editorial coverage was secured for Scandale in relevant target media communicating all elements of the brand’s range and premium positioning.
"Brandnation ensured the Scandale relaunch received great exposure across a diverse range of media and reached a wide audience. We we are delighted with their work for us."
General Manager, Scandale