left arrow
right arrow

BRIEF - Manage All Social Media For Off Guard Gigs

Design and build a Facebook app and microsite providing Right Guard brand fans with chances to win competitions, positioning the brand amongst a new, young, music-conscious audience.


RESULTS - 400,000 Music Fans Participated

The resulting ‘Off Guard Gigs’ campaign allowed users the chance to win tickets and backstage passes to the pick of the summer music festivals – including Lovebox and The Great Escape – through a complex Facebook app and microsite both built in-house at Brandnation.


The campaign ran for three years and generated in excess of 4million YouTube views. More than 400,000 music fans entered the competitions and, in turn, Facebook Likes for the brand increased by over 700%.

We Covered

Bespoke Development
Content Management

Social Media

Screen Shot 2013 11 12 at 09.13.18
Screen Shot 2013 11 12 at 09.09.32
Screen Shot 2013 11 12 at 09.08.47