Ongoing PR to launch new products, maximise awareness of ASICS sponsorship deals, host media and consumer events and manage celebrity endorsement.
Provide a variety of video, creative and digital services across a number of campaigns including The Ashes, the launch of women's walking range, the London Marathon and sponsorship the London Triathlon.
Over a five-year relationship with ASICS, Brandnation increased year on year media coverage within relevant titles by an average of 35% while also increasing ASICS’s standing and market share in the UK.
ASICS’s sponsorship of the Australian and English cricket teams surrounding the Ashes was maximised through advertising, POS and a store makeover event with the theme of Advance Warning.
Brandnation managed the consumer launch and all campaign creative and digital for the launch of a women's walking range of shoes endorsed by celebrity Nell McAndrew. All models of the new range were sold out and KPIs exceeded by 300%.
Content - Video & Photo
"Brandnation really understand our brand and what it takes to achieve results. The team are well-connected, always positive, full of creativity and take a commercial approach to every task."
UK Brand Manager, ASICS