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BRIEF - Sports PR to Boost Brand Profile and Support Sales

Ongoing PR to launch new products, maximise awareness of ASICS sponsorship deals, host media and consumer events and manage celebrity endorsement.

 

Provide a variety of video, creative and digital services across a number of campaigns including The Ashes, the launch of women's walking range, the London Marathon and sponsorship the London Triathlon.

 

RESULTS - 35% YOY Increase in Media Coverage

Over a five-year relationship with ASICS, Brandnation increased year on year media coverage within relevant titles by an average of 35% while also increasing ASICS’s standing and market share in the UK.

 

ASICS’s sponsorship of the Australian and English cricket teams surrounding the Ashes was maximised through advertising, POS and a store makeover event with the theme of Advance Warning.

 

Brandnation managed the consumer launch and all campaign creative and digital for the launch of a women's walking range of shoes endorsed by celebrity Nell McAndrew. All models of the new range were sold out and KPIs exceeded by 300%.

 

 

We Covered

Design
Digital
Content - Video & Photo
PR
Retail
Advertising

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"Brandnation really understand our brand and what it takes to achieve results. The team are well-connected, always positive, full of creativity and take a commercial approach to every task."

UK Brand Manager, ASICS

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