UK and US Launch of the official tabata™ Protocol fitness programme to trade and consumer media and raise the profile of Professor Tabata™ as the creator and mastermind of the tabata™ Protocol.
Elevated tabata™ Protocol through national and regional PR coverage to become the UK’s hottest fitness craze, resulting in the initial six month project being extended for a further six months to maximise results and consumer awareness.
With Olympic gymnast Louis Smith on board, Brandnation managed all aspects of this sponsorship deal and the UK-wide roll out through gym partners including Fitness First. The agency implemented a bespoke UK and US trade campaign to support IRSHA & FitPro trade shows, arranged one-to-one interviews with national media and Professor Tabata and organised journalist master-classes to trial tabata™. Brandnation secured over 360 pieces of coverage during the campaign worth over £2.5m.