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BRIEF - Sports PR Campaign

UK and US Launch of the official tabata™ Protocol fitness programme to trade and consumer media and raise the profile of Professor Tabata™ as the creator and mastermind of the tabata™ Protocol.

RESULTS - Sales and Coverage Targets Smashed

Elevated tabata™ Protocol through national and regional PR coverage to become the UK’s hottest fitness craze, resulting in the initial six month project being extended for a further six months to maximise results and consumer awareness.

With Olympic gymnast Louis Smith on board, Brandnation managed all aspects of this sponsorship deal and the UK-wide roll out through gym partners including Fitness First. The agency implemented a bespoke UK and US trade campaign to support IRSHA & FitPro trade shows, arranged one-to-one interviews with national media and Professor Tabata and organised journalist master-classes to trial tabata™. Brandnation secured over 360 pieces of coverage during the campaign worth over £2.5m.

We Covered

Ambassador Programme
Media Sampling

tabata Louis smith
tabata Louis12
Glasgow tabtata Launch 1
Tabata Busy commuters