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BRIEF - Sports PR and Celebrity Ambassador Campaign

Elevate USA PRO’s positioning as an emerging women’s fitness brand through public relations, ambassador programme, media experiential and celebrity campaigns.


RESULTS - Coverage Up 180%

Brandnation's initial campaign generated a year on year press coverage increase of 180%, whilst Brandnation’s integrated campaigns boosted USA PRO’s brand awareness amongst key consumers and target media. As such, the brand outsold all other female fitness brands within the UK’s biggest sports retailer with many products repeatedly selling out.


Brandnation secured a number of high-profile figures to be faces of the brand – including Kirsty Gallagher and Gemma Atkinson – Brandnation managed these relationships and secured high yielding exposure that reinforced the brand’s credentials and drove sales.

We Covered

Launches & Events

Ambassador Programmes - Gemma Arterton, Kirsty Gallacher

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"The coverage for Gemma has been really impressive. You have really excelled in making the most of the allocated time with her to achieve maximum outcome."

Brand Manager, USA Pro

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