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BRIEF - Sports Video Content

Create a series of sports video content featuring leading court sports brand, Carlton's new racket ranges featuring their high-profile ambassadors using them in action.

RESULTS - 20 Themed Videos With Graphics and Animation

Producing in excess of 20 videos, Brandnation effectively highlighted the features and benefits of Carlton’s new rackets using a number of sponsored court sports players.


The videos focused on the importance of the advanced technology involved in the production of the rackets and included a number of high-tech themed, complex motion graphics.

We Covered

Video & photo Acquisition
Art Direction
Motion Graphics

car 140530 vortex 00165f
racket graphic 1 00226f
X900 ltd edit 2 1.Still015f