Re-engage the brand with its core target markets through strategic PR and Social Media and activate an ambassador and event sponsorship programme.
Exceeding PR KPIs by 30%, Brandnation secured press coverage in five key titles including The Telegraph, The Times and ShortList. Bespoke marketing collateral was produced including a style lookbook in conjunction with high profile men’s fashion bloggers and a collaboration with urban illustrator Peter O’Toole.
In line with the brief, an ambassador programme was launched to great success, utilising sportspeople to educate audiences on the various disciplines for which Merrell produces footwear and apparel. Further elevating the brand’s status, Brandnation hosted media launch events, media masterclasses and secured substantial features with Merrell’s ambassadors.
Brandnation is now working with Merrell in relation to the brand's association with the Tough Mudder event series promoting the series and producing high end video content for web and social media use.
Events & Launches
"Brandnation are very good at what they do. Right from day one the team hit the ground running, were well organised and quickly secured key coverage via their extensive contact list and knowledge base. We are very happy to be working with them."
Marketing Manager, Merrell