The Rise of FOOH Advertising: AI and CGI in Modern Campaigns
The advertising industry is experiencing a paradigm shift, and surprise, surprise, AI and CGI are the culprits. In the past 2-3 years, Fake Out of Home (FOOH) advertising has come to light; a technique […]
Brandnation Appointed by Pioneering Skincare Brand, Dedicated to Melanin-Rich Skin
Following a competitive pitch, Brandnation is thrilled to announce its appointment by Azadi Skin, a pioneering skincare brand dedicated to 'melanin-kind' ingredients. Azadi Skin merges inclusivity […]
Brandnation Appointed by Leading Swedish Beauty Company, Oriflame
Digital marketing and communications agency Brandnation, have been appointed by Oriflame Cosmetics, iconic Swedish beauty brand looking to grow its brand […]
Brandnation appointed as Agency of Record for Powerplay brands
Brandnation has been appointed by Powerplay Brands, specialising in manufacturing and distributing performance and lifestyle swimwear and underwear, to activate an integrated consumer PR […]
Is affiliate marketing taking over?
In the digital PR-verse, competition is rife with affiliate platforms. PRs and Digital PRs (there is a difference!) are in constant battle regarding the types of links included in published content […]
Columbia Hike Society’s HikeFest inspires hikers to get lost in the music
UK's most remote gig requires music fans to hike to secret mountain location.
A new secret gig, billed as the UK's most remote, is challenging hikers and music fans to get lost in the […]
Rule 40 & How It Affects Advertising During The Olympics
It's almost time to wave the Union Jack flag frantically in front of your TV to celebrate the Paris Olympic Games this Summer. The hard part ends there for us supportive Brits, however, if you're a […]
Brandnation bags PR win with affordable fashion and sport retailer MandM
Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted […]
On the Olympic Campaign Trail with Merrell
New campaign launched to take trail running to the Olympics
The campaign marks 100 years since trail running was last in the Olympic programme.
British […]
A Marketing Guide To Generation Alpha
Who are Generation Alpha?Generation Alpha, the first generation to practically come out of the womb with an iPhone in their hand. Born between the early 2010s and 2024 (although there is speculation […]
The cookie jar is empty: What cookie deprecation means for ad targeting
Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped ad targeting, collecting information on user habits […]
Ayurveda Luxury makes its way to the UK
Following a competitive pitch, Brandnation has […]
Designing a modern artefact on Foula
In 2022, Merrell launched a nationwide architecture and design competition designed to raise awareness of the many benefits of time spent on activities and experiences in the outdoors on mental health. […]
How To Run A Successful Brand Campaign
Why should consumers care about your brand? It's no easy feat to shine brighter than your rivals. Yet, savvy brands understand that marketing is a chance to build a genuine bond with your audience. […]
VEJA goes on the run with Brandnation
The agency has been appointed by VEJA to handle its PR for their new running collection.Since 2005, the premium, sustainability-led brand has been creating footwear in a different […]
Brandnation gets fitness high with R.A.D. PR win
The agency has been appointed as R.A.D’s UK PR agency.The London and Portland based footwear and apparel start-up is breaking with convention – ripping up the rule book to […]
What is content marketing and why is it important (with examples)
What is content marketing?Content marketing is the creation and distribution of content. It’s been used by brands for promotion for hundreds of years but emerged as a totally separate discipline […]
Brandnation races to E1 Series PR win
E1 Series has appointed integrated communications agency Brandnation as its retained international PR agency following a competitive pitch.The wide-ranging brief handed to Brandnation […]
How to run an influencer marketing campaign
Influencer marketing can often be mistaken as a modern phenomenon. However, wherever brand-building […]
HASK appoint Brandnation
Integrated creative marketing and communications agency Brandnation, have been appointed by HASK, leaders in clean beauty, following a competitive pitch process.Brandnation have […]
Harnessing PR to launch UYN’s new ‘AREAs’ research facility
Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness Italian sportswear brand UYN’s […]
Obsession to profession: Why PRs should mix work and play
I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie is across from me and I’m in the hot seat... Name: Sean StanfieldYour […]
The PR Power Of ‘Barbie’ – A Marketing Masterclass
Come on Barbie, what’s your story… Dream stuntsWhile Barbie is away, her iconic Malibu Dreamhouse has been listed on […]
Using ChatGPT For PR: The Ultimate Guide
It’s currently the talk of marketing town, but this is no fad - AI ain’t going anywhere. With weekly Google searches regularly surpassing over 30 million, ChatGPT, the darling of generative AI is […]
