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TikTok SEO: How to optimise in the era of social search

Image credit: @by.loren, @samieelishi, @sophiebarkleyy […]

The latest data says influencer marketing is at a turning point

Image credit: Advertising Week EuropeInfluencer marketing is facing a credibility reckoning, according to a new report by Typeform. […]

The rise of longevity clinics

Image: Modern Age / 3form / Dezeen  New-age health centres known as ‘longevity clinics’ are combining the latest medical technological advancements with artificial […]

The social media updates to know in June 2025

From livestream DMs on TikTok to Reddit’s dynamic product ads, social media updates continue to shape the way we create, connect and convert. Here’s everything marketers, creators and brands […]

Brandnation strengthens leadership amidst corporate and global expansion plans

Brandnation, the integrated marketing and communications agency, has appointed Jeremy Page as Global Head of Brand and Strategy. This move is part of the agency's broader initiative to expand its global […]

Pinterest ads: Everything you need to know

Here’s why Pinterest ads should be on your radar and everything you need to know to get started. The benefits of Pinterest ads Facebook, Instagram, YouTube and TikTok […]

4 brands that did Pride marketing campaigns right

Image: “Third Toilet”, an installation constructed by creative agency BBH London for TransActual UK, outside the Supreme Court (Rhiannon Adam). Every June, rainbow-splashed brand […]

Why your swimwear could make you a style icon

Once seen as a solo sport or a summer holiday activity, swimming is now the poster child of wellness culture. Research shows 4.2 million UK adults are hitting the pool at least twice a month, and 7.5 […]

From Wimbledon to padel, here’s how racket sports are influencing culture and style in 2025

The return of Wimbledon this June brings more than elite sport – and strawberries and cream – to British summer culture. Outside the lawns of SW19, racket sports are powering a wider shift […]

AI 2027 says artificial superintelligence is fast-approaching

AI 2027 is a month-by-month roadmap that forecasts the future of AI from mid-2025 until 2027. It predicts that AI will reach superhuman levels by 2027, and that its impact will exceed that of […]

The social media updates to know in May 2025

From AI overviews on YouTube to code-locked Instagram posts, the social media landscape is testing, learning and evolving – fast. Here’s everything marketers, creators and brands need to […]

Brandnation earns spot in PR Week’s UK Top 150 Consultancies 2025

Brandnation has earned a place in PRWeek’s UK Top 150 Consultancies list for 2025, underlining the agency’s outstanding commercial performance in a highly competitive sector. Released […]

5 of the best marketing campaigns to know

In the attention economy, the best marketing campaigns make audiences stop. From Apple TV’s unsettling […]

A Marketing Guide to Gen Z

Who are Gen Z? Born between 1997 and 2012, Gen Z are digital natives through and through. Raised on smartphones, social media and streaming, they’re the first generation to grow up fully […]

The rise of Sephora Kids

It wasn’t too long ago that creams, lotions and potions came straight from your mum’s beauty cupboard. Fast forward to today, and Gen Alpha is skipping the family bathroom cabinet and heading […]

Brandnation saddles up with VEL DE REIS

Brandnation, the integrated creative marketing and communications agency, has been appointed agency partner for premium equestrian brand VEL DE REIS. The integrated brief spans […]

What is Creativity. Multiplied.?

Creative Director Joe Murgatroyd speaks to Natalie Clement about Brandnation’s Creativity. Multiplied. philosophy, explaining the thinking behind it and how it’s shaping the agency’s […]

Brandnation appointed as global agency partner for Oriflame Cosmetics

Brandnation, the integrated creative marketing and communications agency, has been appointed as the global partner for Swedish beauty and wellness brand Oriflame Cosmetics.The […]

A Marketing Guide to Generation Beta

Brandnation discusses the latest generational cohort, Generation Beta, and what brands should know. Gen X, Gen Y, Gen Z, Gen Alpha, and now, Gen Beta. By 2040, they’ll […]

4 beauty influencer gifting ideas we loved

Brandnation shares four beauty influencer gifting ideas that you'll want to save for inspiration. Traditional advertising is no longer enough to grab consumer’s attention. […]

How can PR and influencer marketing work together?

Brandnation dives into the relationship between PR and influencer marketing, exploring how to integrate both into your marketing strategy to generate reach and revenue. Public […]

Brandnation conquers Cotswold Outdoor Group UK PR brief

Brandnation, the integrated creative communications agency, has been appointed to handle the PR brief for the UK’s leading outdoor retailer Cotswold Outdoor Group (formerly Outdoor & Cycle […]

UK creative industries launch ‘Make it Fair’ campaign against AI copyright exemptions

The UK creative industries are rallying against government proposals on AI copyright exemptions with their ‘Make it Fair’ campaign, launched on 25 February 2025. What is […]

The power of creativity: why the big idea is more important than ever

In a world of copy-and-paste trends, endless scrolling, and AI-generated content, creativity stands out – and it’s vital if you want to get your brand noticed. The dictionary […]
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