News and insights

Is affiliate marketing taking over?

In the digital PR-verse, competition is rife with affiliate platforms. PRs and Digital PRs (there is a difference!) are in constant battle regarding the types of links included in published content […]

Columbia Hike Society’s HikeFest inspires hikers to get lost in the music

UK's most remote gig requires music fans to hike to secret mountain location. A new secret gig, billed as the UK's most remote, is challenging hikers and music fans to get lost in the […]

Rule 40 & How It Affects Advertising During The Olympics

Rule 40 & How It Affects Advertising During The Olympics It's […]

Brandnation bags PR win with affordable fashion and sport retailer MandM

Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted […]

On the Olympic Campaign Trail with Merrell

New campaign launched to take trail running to the OlympicsThe campaign marks 100 years since trail running was last in the Olympic programme.British […]

A Marketing Guide To Generation Alpha

Who are Generation Alpha?  Generation Alpha, the first generation to practically come out of the womb with an iPhone in their hand. Born between the early 2010s and 2024 (although there […]

The cookie jar is empty: What cookie deprecation means for ad targeting

Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped ad targeting, collecting information on user habits […]

Ayurveda Luxury makes its way to the UK

Following a competitive pitch, Brandnation has […]

Designing a modern artefact on Foula

In 2022, Merrell launched a nationwide architecture and design competition designed to raise awareness of the many benefits of time spent on activities and experiences in the outdoors on mental health. […]

How To Run A Successful Brand Campaign

Why should consumers care about your brand? It's no easy feat to shine brighter than your rivals. Yet, savvy brands understand that marketing is a chance to build a genuine bond with your audience. […]

VEJA goes on the run with Brandnation

The agency has been appointed by VEJA to handle its PR for their new running collection.Since 2005, the premium, sustainability-led brand has been creating footwear in a different […]

Brandnation gets fitness high with R.A.D. PR win

The agency has been appointed as R.A.D’s UK PR agency.The London and Portland based footwear and apparel start-up is breaking with convention – ripping up the rule book to […]

What is content marketing and why is it important (with examples)

What is content marketing? Content marketing is the creation and distribution of content. It’s been used by brands for promotion for hundreds of years but emerged as a totally separate discipline […]

Brandnation races to E1 Series PR win

E1 Series has appointed integrated communications agency Brandnation as its retained international PR agency following a competitive pitch.The wide-ranging brief handed to Brandnation […]

How to run an influencer marketing campaign

Influencer marketing can often be mistaken as a modern phenomenon. However, wherever brand-building […]

HASK appoint Brandnation

Integrated creative marketing and communications agency Brandnation, have been appointed by HASK, leaders in clean beauty, following a competitive pitch process.Brandnation have […]

Harnessing PR to launch UYN’s new ‘AREAs’ research facility

Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness Italian sportswear brand UYN’s […]

Obsession to profession: Why PRs should mix work and play

I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie is across from me and I’m in the hot seat... Name: Sean StanfieldYour […]

The PR Power Of ‘Barbie’ – A Marketing Masterclass

 Welcome to Barbie’s PR masterclass! The iconic doll has been a symbol of fashion, empowerment, and inspiration for generations. Despite significant changes, Barbie continues […]

Using ChatGPT For PR: The Ultimate Guide

It’s currently the talk of marketing town, but this is no fad - AI ain’t going anywhere. With weekly Google searches regularly surpassing over 30 million, ChatGPT, the darling of generative AI is […]

Djokovic’s PR failings mean he’s not the true GOAT

As featured in PR Week.At last weekend’s French Open, Novak Djokovic became the most […]

How to diversify coverage streams in PR

For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the new, burgeoning, and trendy marketing strategy that was still in its infancy – […]

Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers

Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully the big pay-off. The latter is usually indicative of the effort put into the former. Brandnation’s […]

UYN appoints Brandnation to handle its PR and influencer brief

UYN, Unleash Your Nature, has appointed Brandnation as its retained UK PR and influencer agency.The marketing and communications agency […]
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