Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness Italian sportswear brand UYN’s […]

I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie is across from me and I’m in the hot seat... Name: Sean Stanfield Your […]

Welcome to Barbie’s masterclass in PR! The iconic doll has been a symbol of fashion, empowerment, and inspiration for generations. Despite significant changes, Barbie continues to make headlines. […]

It’s currently the talk of marketing town, but this is no fad - AI ain’t going anywhere. With weekly Google searches regularly surpassing over 30 million, ChatGPT, the darling of generative AI is set, […]

As featured in PR Week. At last weekend’s French Open, Novak Djokovic became the most decorated […]

For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the new, burgeoning, and trendy marketing strategy that was still in its infancy – […]

Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully the big pay-off.  The latter is usually indicative of the effort put into the former.  Brandnation’s […]

Google announced a new update this month which will see it ‘supercharge Search with generative AI’. According to its post, the update will use generative AI to give users more information and context […]

Consumer behaviour is constantly evolving. Concerned about the cost of living crisis and the current state of the macroeconomic climate, consumers are opting for more versatile products that are good value […]

Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances of success. There is no perfect approach or methodology which will work for all […]

The other day I was sitting at our kitchen table with my wife when she diagnosed me with ADD (attention deficit disorder). It’s worth pointing out my wife isn’t a doctor (she’s not even a dentist) […]

So, you’re interested in starting a career in public relations, but not sure what PR involves? Public relations, AKA ‘PR’ entails promoting a brand or person, usually through earned media coverage […]

The de-influencing movement on social media has been steadily growing over the last couple of months – seeing influencers call out brands and products that are not worth a purchase regardless of their […]

The digital landscape is constantly evolving and changing; therefore, it is important for digital marketers to keep up to date with all the latest trends. As we near the end of […]

How real can it really be?    The popularity of this photo-sharing app propelled over […]

“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, is not a new concept.   […]

As we know, Google campaigns have become increasingly automated over the years, and the next step in its their evolution to complete automation has been the launch […]