News and insights

HASK appoint Brandnation

Integrated creative marketing and communications agency Brandnation, have been appointed by HASK, leaders in clean beauty, following a competitive pitch process.Brandnation have […]

Harnessing PR to launch UYN’s new ‘AREAs’ research facility

Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness Italian sportswear brand UYN’s […]

Obsession to profession: Why PRs should mix work and play

I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie is across from me and I’m in the hot seat... Name: Sean Stanfield Your […]

Barbie PR masterclass

Welcome to Barbie’s masterclass in PR! The iconic doll has been a symbol of fashion, empowerment, and inspiration for generations. Despite significant changes, Barbie continues to make headlines. […]

ChatGPT is good but don’t go dropping your agency just yet

It’s currently the talk of marketing town, but this is no fad - AI ain’t going anywhere. With weekly Google searches regularly surpassing over 30 million, ChatGPT, the darling of generative AI is set, […]

Djokovic’s PR failings mean he’s not the true GOAT

As featured in PR Week. At last weekend’s French Open, Novak Djokovic became the most decorated […]

How to diversify coverage streams in PR

For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the new, burgeoning, and trendy marketing strategy that was still in its infancy – […]

Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers

Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully the big pay-off.  The latter is usually indicative of the effort put into the former.  Brandnation’s […]

UYN appoints Brandnation to handle its PR and influencer brief

UYN, Unleash Your Nature, has appointed Brandnation as its retained UK PR and influencer agency. The marketing and communications agency has […]

Google’s Generative AI update for Search: Impact on Search marketing 

Google announced a new update this month which will see it ‘supercharge Search with generative AI’. According to its post, the update will use generative AI to give users more information and context […]

Consumer expectations in the cost of living crisis

Consumer behaviour is constantly evolving. Concerned about the cost of living crisis and the current state of the macroeconomic climate, consumers are opting for more versatile products that are good value […]

A guide to pitching to journalists

Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances of success. There is no perfect approach or methodology which will work for all […]

How to weather the attention recession in PR and communications

The other day I was sitting at our kitchen table with my wife when she diagnosed me with ADD (attention deficit disorder). It’s worth pointing out my wife isn’t a doctor (she’s not even a dentist) […]

Day in the life of a PR pro

So, you’re interested in starting a career in public relations, but not sure what PR involves? Public relations, AKA ‘PR’ entails promoting a brand or person, usually through earned media coverage […]

What is de-influencing and how brands can avoid it

The de-influencing movement on social media has been steadily growing over the last couple of months – seeing influencers call out brands and products that are not worth a purchase regardless of their […]

Merrell UK edition: Trails of Europe

Relaxing was overrated for holidaymakers in 2022, as a rise in “endorphin tourism” scaled new heights according to new data. […]

Digital marketing trends 2023

The digital landscape is constantly evolving and changing; therefore, it is important for digital marketers to keep up to date with all the latest trends. As we near the end of […]

Laying the foundation for beauty brand, Bellapierre

Purity, Variety, Simplicity and Quality, Bellapierre is a 100% minerally based cosmetics company, and has evolved into one of the fastest responding brands on the market. Products […]

It’s time for brands to be BeReal

How real can it really be?    The popularity of this photo-sharing app propelled over […]

Sportwashing: Can the sports industry be cleaned up?

“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, is not a new concept.   […]

Brandnation shortlisted in the Creativepool Annual Awards

We are proud to announce that we have been shortlisted in both the ‘Effectiveness’ and ‘Digital’ categories by Creativepool Annual Awards. The 9th […]

Brandnation appointed by BondiBoost

Following a competitive pitch, Brandnation has been appointed to activate the PR & influencer management for BondiBoost, Australia's leading hair and scalp wellness brand.   […]

Brandnation appointed by Belissima

Belissima has appointed Brandnation to handle its campaign activation, PR, influencer marketing activity, and social media, following a competitive pitch process. Bellissima’s […]

Everything you need to know about Google’s Performance Max Campaigns

As we know, Google campaigns have become increasingly automated over the years, and the next step in its their evolution to complete automation has been the launch […]