Why should consumers care about your brand? It's no easy feat to shine brighter than your rivals. Yet, savvy brands understand that marketing is a chance to build a genuine bond with your audience. […]
VEJA goes on the run with Brandnation
The agency has been appointed by VEJA to handle its PR for their new running collection.Since 2005, the premium, sustainability-led brand has been creating footwear in a different […]
Brandnation gets fitness high with R.A.D. PR win
The agency has been appointed as R.A.D’s UK PR agency.The London and Portland based footwear and apparel start-up is breaking with convention – ripping up the rule book to […]
What is content marketing and why is it important (with examples)
What is content marketing?
Content marketing is the creation and distribution of content. It’s been used by brands for promotion for hundreds of years but emerged as a totally separate […]
Brandnation races to E1 Series PR win
E1 Series has appointed integrated communications agency Brandnation as its retained international PR agency following a competitive pitch.The wide-ranging brief handed to Brandnation […]
How to activate an influencer marketing campaign
Influencer marketing can often be mistaken as a modern phenomenon. However, wherever brand-building […]
HASK appoint Brandnation
Integrated creative marketing and communications agency Brandnation, have been appointed by HASK, leaders in clean beauty, following a competitive pitch process.Brandnation have […]
Harnessing PR to launch UYN’s new ‘AREAs’ research facility
Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness Italian sportswear brand UYN’s […]
Obsession to profession: Why PRs should mix work and play
I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie is across from me and I’m in the hot seat... Name: Sean StanfieldYour […]
Barbie PR masterclass
Welcome to Barbie’s masterclass in PR! The iconic doll has been a symbol of fashion, empowerment, and inspiration for generations. Despite significant changes, Barbie continues to make headlines. […]
ChatGPT is good but don’t go dropping your agency just yet
It’s currently the talk of marketing town, but this is no fad - AI ain’t going anywhere. With weekly Google searches regularly surpassing over 30 million, ChatGPT, the darling of generative AI is […]
Djokovic’s PR failings mean he’s not the true GOAT
As featured in PR Week.At last weekend’s French Open, Novak Djokovic became the most […]
How to diversify coverage streams in PR
For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the new, burgeoning, and trendy marketing strategy that was still in its infancy – […]
Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers
Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully the big pay-off. The latter is usually indicative of the effort put into the former. Brandnation’s […]
UYN appoints Brandnation to handle its PR and influencer brief
UYN, Unleash Your Nature, has appointed Brandnation as its retained UK PR and influencer agency.The marketing and communications agency […]
Google’s Generative AI update for Search: Impact on Search marketing
Google announced a new update this month which will see it ‘supercharge Search with generative AI’.According to its post, the update will use generative AI to give users more information […]
A guide to pitching to journalists
Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances of success. There is no perfect approach or methodology which will work for […]
How to weather the attention recession in PR and communications
The other day I was sitting at our kitchen table with my wife when she diagnosed me with ADD (attention deficit disorder).It’s worth pointing out my wife isn’t a doctor (she’s not even […]
Merrell UK edition: Trails of Europe
Relaxing was overrated for holidaymakers in 2022, as a rise in “endorphin tourism” scaled new heights according to new data.
Sportwashing: Can the sports industry be cleaned up?
“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, is not a new concept.
If we delve into the sporting history […]
Brandnation shortlisted in the Creativepool Annual Awards
We are proud to announce that we have been shortlisted in both the ‘Effectiveness’ and ‘Digital’ categories by Creativepool Annual Awards.
The 9th edition […]
Brandnation appointed by BondiBoost
Following a competitive pitch, Brandnation has been appointed to activate the PR & influencer management for BondiBoost, Australia's leading hair and scalp wellness brand.
Brandnation appointed by Belissima
Belissima has appointed Brandnation to handle its campaign activation, PR, influencer marketing activity, and social media, following a competitive pitch process. Bellissima’s […]
Serious about customer experience?
Always leave your customers wanting more! We all know the mantra and appreciate the importance of its message, but how do we achieve it? First step? Stop playing hard to get. You […]