News and insights

Brandnation becomes employee owned

Mary Killingworth, the founder and Managing Director of creative communications agency brandnation, has sold her majority stake in the business to an Employee Ownership Trust (EOT). The newly […]

Four trends taking over the beauty industry

The beauty industry seems to be on a constant incline and it’s easy to see why with the influx of beauty vloggers and influencers promoting products, new emerging brands and exciting new beauty procedures.According […]

The way we search is changing | TikTok x Wikipedia

Cast your mind back 20 years. Rather than heading to Google to find the answer to your question, you turned to books, magazines and  television. Since then, the rise of search engines (think Google, […]

Four digital marketing trends to look out for in 2025

The world of tech is constantly evolving, which in turn means that digital marketing trends are also transforming, at a rapid pace.Keeping your finger on the pulse has never been more important. […]

Is it time to give up on X?

It was once one of the most-loved social media platforms around, but X, formerly known as Twitter, seems to have lost its popularity, particularly in recent months.The New York Times reported […]

How does content go viral?

Picture the scene: you’re scrolling on Instagram, a reel catches your eye. It’s hilarious. Within seconds you’ve tagged your friend in the comments (they’re bound to love it too) and shared […]

The Rise and Rise of Run Clubs

Lacing up and running with a community of like-minded individuals is the new way to move.Big crowds of runners are taking over the nation's pavements, parks, fields and tracks. Some run with […]

Brandnation appointed by new performance sportswear brand ena athletics

Brandnation has been appointed by ena athletics - a new, premium performance sportswear brand - handing the agency a PR brief to support its launch in the […]

3D Aesthetics Appoints Brandnation to Lead B2B Demand Generation Strategy

Following a competitive pitch, Brandnation is thrilled to announce its appointment by 3D Aesthetics, one of the key industry leaders across the beauty […]

Andrew Bloch Appointed as Non-Executive Director by Brandnation

Brandnation, the creative brand communications agency, has appointed industry veteran Andrew Bloch as a non-executive director.Bloch, co-founded and was managing partner of Frank PR for 20 years […]

The Rise of FOOH Advertising: AI and CGI in Modern Campaigns

The advertising industry is experiencing a paradigm shift, and surprise, surprise, AI and CGI are the culprits. In the past 2-3 years, Fake Out of Home (FOOH) advertising has come to light; a technique […]

Brandnation Appointed by Pioneering Skincare Brand, Dedicated to Melanin-Rich Skin

Following a competitive pitch, Brandnation is thrilled to announce its appointment by Azadi Skin, a pioneering skincare brand dedicated to 'melanin-kind' ingredients. Azadi Skin merges inclusivity […]

Brandnation Appointed by Leading Swedish Beauty Company, Oriflame

Digital marketing and communications agency Brandnation, have been appointed by Oriflame Cosmetics, iconic Swedish beauty brand looking to grow its brand […]

Brandnation appointed as Agency of Record for Powerplay brands

Brandnation has been appointed by Powerplay Brands, specialising in manufacturing and distributing performance and lifestyle swimwear and underwear, to activate an integrated consumer PR […]

Is affiliate marketing taking over?

In the digital PR-verse, competition is rife with affiliate platforms. PRs and Digital PRs (there is a difference!) are in constant battle regarding the types of links included in published content […]

Columbia Hike Society’s HikeFest inspires hikers to get lost in the music

UK's most remote gig requires music fans to hike to secret mountain location.  A new secret gig, billed as the UK's most remote, is challenging hikers and music fans to get lost in the […]

Rule 40 & How It Affects Advertising During The Olympics

It's almost time to wave the Union Jack flag frantically in front of your TV to celebrate the Paris Olympic Games this Summer. The hard part ends there for us supportive Brits, however, if you're a […]

Brandnation bags PR win with affordable fashion and sport retailer MandM

Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted […]

On the Olympic Campaign Trail with Merrell

New campaign launched to take trail running to the Olympics The campaign marks 100 years since trail running was last in the Olympic programme. British […]

A Marketing Guide To Generation Alpha

Who are Generation Alpha?Generation Alpha, the first generation to practically come out of the womb with an iPhone in their hand. Born between the early 2010s and 2024 (although there is speculation […]

The cookie jar is empty: What cookie deprecation means for ad targeting

Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped ad targeting, collecting information on user habits […]

Ayurveda Luxury makes its way to the UK

Following a competitive pitch, Brandnation has […]

Designing a modern artefact on Foula

In 2022, Merrell launched a nationwide architecture and design competition designed to raise awareness of the many benefits of time spent on activities and experiences in the outdoors on mental health. […]

How To Run A Successful Brand Campaign

Why should consumers care about your brand? It's no easy feat to shine brighter than your rivals. Yet, savvy brands understand that marketing is a chance to build a genuine bond with your audience. […]
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