Brandnation has been appointed to handle the consumer and trade PR, as well as influencer, for Ashton & Parsons. Ashton & Parsons has been trusted by generations of parents to help teething pain relief.
The agency’s brief includes increasing brand awareness through consumer and trade PR. In addition to managing an ‘always on’ influencer programme, and working with ambassadors to maximise positive brand exposure.
Soothing the symptoms of teething pain for over 150 years. The brand offers two products in the form of a teething powder and gel for their consumers.
As part of its PR & influencer activity, Brandnation will be building on the ethos of the brand. Therefore, offering a solution as well as support to parents and to their child’s needs.
Ashton & Parsons Brand Manager, Natalie Bayes says, “Ashton & Parsons has been a trusted brand for over 150 years. Offering support and comfort to teething babies through innovation and knowledge. We were looking for an agency that shares our values and dedication to excellence. Brandnation has the expertise and experience to increase our brand awareness, through substantial, creative PR and influencer campaigns.”
Brandnation’s Managing Director, Mary Killingworth, says, “Ashton & Parsons is a great addition to our growing health and lifestyle client portfolio. As a result, we are delighted to be working with such a trusted brand. Therefore, we welcome the opportunity to showcase Ashton & Parsons and their product offering. As a result, brandnation is excited to activate their UK based PR and influencer”.