Brandnation Wins Ashton & Parsons Brief

Brandnation has been appointed to handle the consumer and trade PR, as well as influencer activity, for Ashton & Parsons, trusted by generations of parents to help teething pain relief.

The agency’s wide-ranging brief includes increasing brand awareness through consumer and trade PR, managing an ‘always on’ influencer programme, and working with ambassadors to maximise positive brand exposure and consumer engagement.

Ashton & Parsons has been soothing the symptoms of teething pain for over 150 years and offers two innovative products in the form of a teething powder and teething gel.

As part of its planned PR & influencer activity, Brandnation will be building on the community ethos of the brand, offering a solution as well as practical support to parents, and parents to be when it comes to their child’s teething needs.

Of the appointment, Ashton & Parsons Brand Manager, Natalie Bayes says, “Ashton & Parsons has been a trusted brand for over 150 years, offering support and comfort to teething babies through innovation and knowledge. We were looking for an agency that shares our values and dedication to excellence, and has the expertise and experience to increase our brand awareness, through substantial, creative PR and influencer campaigns.”

Brandnation’s Managing Director, Mary Killingworth, says, “Ashton & Parsons is a great addition to our rapidly growing health and lifestyle client portfolio. We are delighted to be working with such an established, trusted brand and welcome the opportunity to showcase its heritage, expertise and product offering, through an extensive, integrated PR and influencer programme”.