Brandnation has been appointed by WithU, the personal training and audio coaching app for all ability levels to handle its PR and communications brief in the UK.

Brandnation has been briefed to increase brand awareness amongst an active consumer and corporate leisure audience, promote its innovative exercise content, and drive app downloads across its multitude of product options.

The London-based digital communications agency has mapped out a clear route to success, utilising national, consumer, HR, and business media. Targeting active leisure and the corporate audience, Brandnation will be responsible for delivering press office and media relations support and will work with its coach/ambassador stable to bring to life WithU’s growing programme of audio-centric fitness plans. 

Kaleigh-Jane Scott, CMO at WithU, said: “This new partnership with Brandnation signals an exciting new chapter for the brand. We’re looking forward to working collaboratively with the agency to highlight why WithU is defining a new easily consumable format for health and wellbeing at home, in the gym, on the go, and within the workplace.

“This is a pivotal moment for WithU as we expand our consumer and corporate offering and introduce new sustainable ways for people to engage in fitness. We believe that Brandnation is perfectly placed to support our brand in its next phase of growth.” 

Mary Killingworth, Managing Director at Brandnation said: “We’re thrilled to work alongside WithU and deliver an engaging and effective communications campaign. It is a privilege to be working with an innovator in the ever-growing industry of corporate and personal wellbeing, and we look forward to seeing the WithU brand prosper. 

“We have a wealth of experience in fitness and tech, and we’re excited to use that expertise to help pave the way for WithU to go from strength to strength.”