Brandnation has been appointed to launch Cannabotech’s influencer marketing community management programme. Cannabotech is a biomedical company that is on a mission to introduce the next generation of preventative are to consumers. Cannabotech products have been designed to people of all ages take control of today’s top health concerns including stress, sleep, immunity, muscle, joint fatigue, and skin health.
Brandnation’s strategic influencer programme for the brand will include working with authentic content creators who are fully aligned with the brand’s mission and values. This programme will be ‘always on’ as the brand works with influencers to relate its wellness story and activity will include working with ambassadors at all levels to maximise positive brand exposure, awareness and consumer engagement.
Brandnation will be working with influencers on an organic and sponsored basis to build an influential, authentic team of fully-engaged Cannabotech brand fans who will share their journey and educate their followers on the range of products. Cannabotech is the first biomedical company to marry traditional Asian health knowledge with modern science.
Cannabotech has a range of products offering a unique M2CBD formula, a synergy blend of functional mushrooms and high-quality cannabidiol (CBD) with complementary ingredients that support a healthy wellness routine. This formula has been designed to interact with the Endocannabinoid system and physiological responses associated with a modern, fast-paced life.
Cannabotech products are manufactured in a current Good Manufacturing Practice (cGMP), International Organization for Standardization (ISO) certified facility. The company complies with local laws for CBD hemp extract, which dictate that legal CBD can only contain negligible trace amounts (up to 0.2%) of THC (the intoxicating component of the cannabis plant). Additionally, the company adhere to the Cosmetic, Toiletry, and Perfumery Association (CTPA) standards and Medicines and the Food Standards Agency (FSA) — as well as all EU regulations.
Cannabotech Marketing Team says “We are a brand that understands that people’s health and wellness are important. Our team includes world-class scientists who have worked to deliver premium formulas to help people look and feel their best. Cannabotech combines advanced science with traditional wisdom in its effective, preventative care products and supportive technologies to add to wellness routines. Cannabotech is also actively investing in R&D relating to CBD and mushroom science in order to advance the potential of this exciting market.
“We recognise the importance of working with credible influencers in terms of quickly educating consumers about our product offerings and the science behind them. By working with the influencer team at Brandnation, that has extensive experience of the health and wellness markets, we aim to establish a formidable bridgehead for our brand and product range in target markets.”
Brandnation’s Managing Director, Mary Killingworth, says, “It is a privilege to be working with a brand that is looking to create real, positive change, with the aim of helping us all to live happier, healthier lives. Cannabotech is a great addition to our health and lifestyle portfolio, and we’re really thrilled to be playing our part in this important brand’s health journey via our influencer network.”