CHANGING THE GAME WITH NURVV

nurvv-footwear-pr-brand

OVERVIEW

Everyone has their own reasons for running, including fitness, the joy of competing or simply enjoying the outdoors. New, wearable tech brand Nurvv aims to empower all runners towards healthier, happier and more injury-free running. Nurvv fuses science and technology to provide runners with the power to understand what their bodies are truly capable of.

“Knowledge really is power and, in this respect, Nurvv Run is a game changer.” Dame Kelly Holmes, double Olympic Gold medallist.

Brandnation’s Sports PR team has been briefed to launch Nurvv’s cutting-edge, in-shoe, wearable technology to a new consumer audience in the UK and the US and build an authentic community of brand fans. Nurvv run was new to market, with no previous brand recognition to leverage, so the launch strategy needed to account for this. The aim was to quickly build brand presence, while successfully communicating the brand story and educating target consumers about the product advantages, as well as driving awareness and anticipation of product developments including a new app.

WHAT WE DID

An influencer-first strategy was adopted targeting serious runners with the message that Nurvv Run delivers better stats, better performance and better safety. The influencers were introduced to the product, fully briefed on its benefits and their positive input used to spread the word.

Brandnation also launched a bespoke NURVV Ambassador programme working with a number of market-leading run influencers and athletes including Olympians Eilish McColgan and Jared Ward. Our influencer and PR teams also facilitated a partnership with running legend and leading industry voice Dame Kelly Holmes. In addition, the brand was teamed with aspiring Olympian and former Olympic torch bearer Adelle Tracey, to host a virtual training masterclass.

RESULTS

Our team was hugely successful in creating bespoke editorial and influencer content. In addition, a partnership with key retailer Selfridges was used to drive online and in-store purchases at the stockist. We also landed coverage in key national titles such as Financial Times, Daily Telegraph and Independent. As a result, the Nurvv Run brand is making real strides in the running market. Take a look at our full range of services here.