E1 Series has appointed integrated communications agency Brandnation as its retained international PR agency following a competitive pitch.
The wide-ranging brief handed to Brandnation spans an ‘always on’ press office, race-day media handling, corporate profiling, and creative campaigns and activations.
A cousin of Formula E and Extreme E, the UIM E1 World Championship is the world’s first all-electric raceboat championship – sanctioned by the Union Internationale Motonautique (UIM), the world governing body of powerboating – that will start with its first ever race, the E1 Jeddah GP, on February 2 and 3 2024.
The championship is backed by high-profile talent including Tom Brady, Rafael Nadal and Steve Aoki and will feature races across global cities such as Jeddah, Venice and Monaco.
E1 Series has been established to create a new, competitive on-water racing proposition based on clean technologies to protect our waters and coastal areas.
Nick Bailey, head of communications at E1 Series, said: “We’ve designed an exciting and innovative championship that’s committed to making an impact beyond racing. E1 will operate at the intersection of sport and entertainment to help to deliver a far-reaching sustainability programme whilst accelerating innovation in electrified marine mobility.
“In Brandnation, we’ve found a partner that has showcased a clear passion for, and deep understanding of, our mission. They were able to intelligently articulate how we realise this through a creative communications strategy that will set us up for success throughout our all-important first season.”
Mary Killingworth, managing director at Brandnation, added: “It’s a dream brief that provides the perfect platform for the agency to demonstrate its long-standing expertise across sport and culture. The team at E1 has curated an incredibly compelling proposition and it’s a story Brandnation are raring to narrate. We’re excited to join the E1 Series family on their journey and play our part in establishing it as not just a blockbuster sports series, but a force for good too.”
The account will be led by agency partner and creative director Joe Murgatroyd.