Brandnation has been appointed to handle PR and Influencer activity for KELO-COTE®, an advanced and innovative silicone formula that prevents and improves the appearance of hypertrophic and keloid scars. The formula is clinically proven and the brand has been trusted for over 20 years.
KELO-COTE® aims to educate consumers into selecting the right treatment for preventing and improving the appearance of scars. This patented formula can help to reduce redness, relieve itching and discomfort, help soften and flatten scars, as well as helping to prevent abnormal scarring. Brandnation’s Health & Beauty PR and Influencer teams will be working alongside the KELO-COTE® in-house marketing team, with a wide-ranging agency brief that includes increasing brand awareness through day-to-day PR initiatives and an extensive, creative influencer programme to maximise brand opportunities within media and influencer social channels.
KELO-COTE® is available in a silicone gel, a spray for sensitive or hard-to-reach areas and a UV gel for scars exposed to the sun. The product is simple to apply and dries in just five minutes, so is easy to fit into a daily routine and is applicable for men, women and children of all skin types.
Of the appointment, Faye Carter, KELO-COTE® Senior Brand Manager says, “KELO-COTE® has been successfully helping patients improve the appearance of their scars for decades and we have a strong heritage with healthcare professionals in the UK who manage scarring. But, we also want to bring this important brand directly to consumers, to educate and help them find a clinically proven solution to treat their scars, as well as helping them to embrace and love the skin they’re in. We were looking for an agency that shares our values and dedication to excellence, whilst showcasing the expertise to increase brand awareness of KELO-COTE®, into an ever-changing PR and influencer space.”
Brandnation’s Managing Director, Mary Killingworth, says, “KELO-COTE® is a great addition to our health portfolio and we’re delighted to be working with the brand on their PR and influencer programme, promoting the brand and educating consumers about the product offering, features and benefits.”