Brandnation, the integrated creative marketing and communications agency, has been appointed as the global partner for Swedish beauty and wellness brand Oriflame Cosmetics.
The appointment expands Brandnation’s existing UK&I remit to cover more than 60 markets worldwide.
The global brief includes brand strategy, creative campaigns, influencer marketing and event activation, with Brandnation set to deliver integrated support for Oriflame’s key territories across Europe, Latin America, Africa and Asia.
Launched in the 1960s, Oriflame is a beauty powerhouse developing high-performance skincare, makeup and wellness products inspired by nature and powered by science.
After Brandnation’s success with Oriflame in the UK&I, the agency was tasked with delivering a global brief which has since led to a longer-term global partnership.
Eva Ringwood, deputy managing director at Brandnation, will lead the account.
Mary Killingworth, managing director at Brandnation, said of the appointment: “Our work with Oriflame in the UK proved the impact of combining culturally relevant, creative storytelling with strategic activation, and we look forward to building upon that success at a global scale,”
“We will continue to leverage our Creativity. Multiplied. philosophy to craft bold ideas and amplify them across media channels for commercial impact worldwide.”
The appointment reflects Brandnation’s continued growth within the beauty sector, reinforcing its credentials with a client list that includes HASK, Ella & Jo and Spa Ceylon.
The win continues Brandnation’s strong start to the year. The appointment is the third of the year to date and comes after the agency was shortlisted in the PR Week Global Awards.
About Oriflame Cosmetics
Oriflame is a leading beauty company selling direct. Oriflame is present in more than 60 countries, of which they are the market leader in more than a half. Oriflame has its origin in Sweden with corporate offices in Switzerland. Oriflame offers a wide range of high-quality beauty products as well as a unique opportunity to join our sales force and start your own business.
About Brandnation
Brandnation is an award-winning integrated creative marketing and communications agency based in London. Partnering with some of the biggest and brightest brands in the world, the agency crafts bold ideas and amplifies them intelligently across PR, influencer marketing, social media, and performance marketing to drive tangible brand impact. Its Creativity. Multiplied. philosophy is built on the belief that when creativity meets intelligent cross-channel execution, marketing delivers more. From disruptive brand storytelling to high-performance campaigns, the agency powers brands with purpose, culture, and performance.
