Brandnation shortlisted in the Creativepool Annual Awards

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We are proud to announce that we have been shortlisted in both the ‘Effectiveness’ and ‘Digital’ categories by Creativepool Annual Awards.

The 9th edition of ‘The Annual’ will offer a collection of the best and brightest campaigns, brands, agencies, industry leaders and emerging talent from across the globe.

Exhibiting the monumental range of talent across the creative sector, The Annual is an inclusive compendium of the best work from the entire creative industry showcasing work from every facet of the sector.

Unique in its approach, entries are judged by an international panel of judges including some of the biggest names in the industry, as well as representatives from global brands.

The People’s Choice vote spreads the word about the award across the world and gives our community a chance to have their voices heard.

The Annual Launch is held in the prestigious Banking Hall and culminates seven months of activity in a night of celebration.

We have been shortlisted for not just one, but two brand campaigns, for both Columbia Sportswear and Magic Madhouse.

The Effectiveness Category: Magic Madhouse

“The effectiveness category focuses on the measurable results of creativity. Submissions will need to demonstrate that the work had measurable and tangible positive business impact, and/or that the work was instrumental to cultural change, and/or that the creative had a direct impact on the profitability, reach or other business objective.

The judges will be looking for a direct correlation between the creative and the results.”

The Digital Category: Columbia Sportswear x Wandering Home

“The use of social, mobile and digital content together to solve a brief. The judges will be looking at implementation, design, leverage of new technologies, customer activation, cohesiveness, overall strategy and effectiveness to the client brief”.

Thanks to the team at Creativepool for shortlisting us. 

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