Brandnation appointed as Agency of Record for Powerplay brands

Brandnation has been appointed by Powerplay Brands, specialising in manufacturing and distributing performance and lifestyle swimwear and underwear, to activate an integrated consumer PR and influencer marketing program. 

Brandnation has been tapped to raise awareness for Reebok’s performance and lifestyle swimwear and underwear collections across Europe which is licensed by Powerplay Brands through a strategic influencer marketing program and a targeted PR approach to consumer, performance and broadcast media. 

Reebok’s swimwear and underwear collections offer a strong range of bold and bright designs, tailored for performance needs whilst also designed with versatility in mind. Reebok swimwear and underwear collections can be worn daily and for any occasion, carrying customers from day-to-night in style. 

Daniel Gray, Global Sales and Marketing Director at Powerplay Brands said, “Reebok is one of the most integral performance brands within our portfolio, of which we are proud to be a long-standing licensee. Working with Brandnation is a key step in levelling up our efforts to increase awareness and generate brand heat in these categories through an integrated approach to press and influencer marketing. Our values couldn’t have aligned more and the team’s passion for our brand and product really shone through.” 

Brandnation’s Managing Director, Mary Killingworth, says: “We are thrilled to partner with Powerplay Brands. Our unrivalled expertise allows us to hit the ground running with an integrated consumer PR and influencer programme that will put Reebok’s swim and underwear products at the forefront of consumer minds.” 

About Reebok:

Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 counties with approximately 400 freestanding stores around the world. For more information, visit or discover Reebok on Instagram, Twitter and YouTube. 

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