Following a competitive pitch, Brandnation has been appointed by Lilly Lashes, the globally renowned false eyelash brand, to activate an integrated global PR and influencer community management programme.
The Lilly Lashes brand was created by blogging and TV sensation Lilly Ghalichi, and features a wide range of products organised into different collections including Magnetic, Mink, Faux Mink, and Luxury Synthetic. Soft, lightweight and dramatic, the products have proved a big hit with lash lovers including A list celebrities such as Kylie Jenner and makeup artists. They love the different looks that can be achieved with the range.
Brandnation’s wide-ranging brief includes increasing brand awareness through consumer beauty PR in the UK, Germany and Holland, as well as managing an ‘always on’ organic and paid influencer programme across these markets, with a bespoke activity plan relevant for each territory.
Of the appointment, Monique Richardson, Sales Director at Lilly Lashes says, “We were looking to work with an agency that would increase brand awareness of Lilly Lashes, through a creative and forward-thinking PR & Influencer strategy. We identified in Brandnation, an agency that shares our values and dedication to excellence and has the expertise and experience to increase the positive profile of our brand.”
Brandnation’s Managing Director, Mary Killingworth, says, “Lilly Lashes are a standout product in a competitive marketplace and the brand is a great addition to our rapidly growing, prestige beauty client brand portfolio. We welcome the opportunity to elevate and educate about the brand through targeted activity within the UK and designated international markets.”