VEJA goes on the run with Brandnation

Man running wearing Veja condors

The agency has been appointed by VEJA to handle its PR for their new running collection.

Since 2005, the premium, sustainability-led brand has been creating footwear in a different way, mixing social projects, economic justice, and ecological materials.

Co-founded nearly 20 years ago by childhood friends and one-time bankers Sébastien Kopp and François-Ghislaine Morillion, the French label is turning its attention to running with the introduction of the next iteration of its Condor running franchise.

An everyday miler with serious performance and eco credentials, Brandnation has been onboarded to capture the hearts and minds of UK media in the running space for its latest product launch.

Mary Killingworth, managing director at Brandnation, said: `’VEJA has set a benchmark in social responsibility in the industry – the brand has continuously prioritised people and the planet without compromising on design. We’re delighted to collaborate with a partner that holds such important values and are excited to showcase our PR and sport expertise to support the brand as it goes from strength to strength.”

Stay tuned for more on this exciting collab.

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About the author

Joe Murgatroyd

As creative director, Joe is responsible for delivering creative excellence across the agency. With over a decade of experience in the world of PR, specialising in the sport industry, Joe has amassed some enviable experience after working for some of the world’s most recognisable brands.
An alumnus of Sport Industry Group’s prestigious ‘Sports Industry NextGen Leader’ programme, he now shares his wisdom as a frequent contributor to industry publications such as The Drum, PR Week and Creative Moment.

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