It’s okay to be a little bit obsessed about shoes.
The footwear aficionados at Brandnation have been almost hyper-ventilating at the agencies most recent win, Shoeaholics. Shoeaholics, the footwear retailer more commonly known as the high street’s best-kept secret, has handpicked Brandnation to handle their UK PR brief.
Just like an office gossip, the agency has been briefed to spread the secret far and wide to raise awareness of the brand through a programme of creative communications. Shoeaholic’s mantra is “your obsession is our passion” and their forte is focusing on stocking exactly what their customers love.
The brand, owned by footwear giant Kurt Geiger, stocks over 100 high street, premium men’s and ladies’ designer brands, including Ted Baker, Kurt Geiger, Aldo, Birkenstock, FitFlop, River Island, Hunter, Superga.