Brandnation designed and delivered an immersive, two-day influencer experience in Paris, culminating in an indulgent ‘Secret Cherry Party’. 

Our dedicated Influencer team cherry-picked premium lifestyle content creators and perfume experts from the UK, before collaborating with Oriflame’s global offices to curate a multi-national group of industry experts, influencers and content creators from Mexico, Ukraine, Great Britain and Indonesia.

Day 1: The experience began with a decadent evening meal at La Pérouse, setting the tone for a lavish stay at Château des Fleurs. Each room was thoughtfully dotted with odes to Oriflame, including welcome notes, mirror decals (hello, mirror selfie), and daily product drops.  

Day 2: The next morning, influencers visited the prestigious Parisian fragrance house where the story began – Givaudan. Here, they gained a unique insight into how the perfume was developed, including a behind-the-scenes tour of the lab.  

By night, an exclusive celebration unfolded at the 70s cabaret-inspired restaurant Mondaine de Pariso: The Secret Cherry Party. The ambience embodied a playful spirit of Parisian allure, with red velvet textiles and warm, muted lighting. Dressed in black lace and surrounded by cherry motifs, influencers were encouraged to embrace their ‘cherry era’ of femininity, fun, and self-expression. It was a night designed to capture attention both offline and online. 

While influencers created user-generated content throughout, the entire trip was immortalised through the production of a Wes Anderson-style short film. As the event was the first of many, we also developed a comprehensive toolkit that will be used to engage Oriflame’s global community through a series of secret cherry parties across the world.