The world of tech is constantly evolving, which in turn means that digital marketing trends are also transforming, at a rapid pace.
Keeping your finger on the pulse has never been more important. If you’re a brand wondering what next year might hold, stay ahead of the mark with these four trends.
AI-driven personalisation at scale
Artificial Intelligence (AI) gathers data every time you visit a website, like or interact with a social media post or event enter a shop, and in time, starts to understand what individual customers like. This means that brands can tailor content exactly to the consumer.
AI has exploded this year and in 2025, it’s set to become even more prevalent. Next year, we will see AI elevating personalisation with brands delivering hyper-targeted content and offers in real time. We already see an element of this in paid advertising, but it will be interesting to see how it will help create seamless communication within omnichannel strategies.
Voice and visual search optimisation
Many people now speak rather than type- think Siri and Google Assistant- or they upload a photo instead. Platforms such as Pinterest for example use imagine recognition to pinpoint and identify certain items in photos.
Algorithms will be working harder than ever to ensure that users are matched with the right content, and this in turn means brands have to work harder to ensure that their content is
About the author
Simarin Tandon | Performance and Digital Marketing Manager
Having worked with brands across the Beauty &Wellness, FMCG, FinTech, and Home & Lifestyle sectors, Simarin focuses on driving acquisition and growth, whilst managing the performance team at brandnation.
A curious marketer, Simarin is always on the pulse when it comes to performance and digital updates across both paid and organic platforms.
easy to find, no matter how someone may be searching for it- whether by typing, talking or taking photos.
So, if you’re a brand that’s been neglecting optimising your image alt-tags, here is your final warning! Alt-tags are descriptive text that’s added to a picture’s HTML code, explaining exactly what the picture is. This helps search engines such as Google to understand what an image is actually showing.
Augmented reality (AR) and virtual try-ons
From ‘trying on’ make-up and clothes, to ‘placing’ furniture in your front room, you don’t even need to leave your living room these days to experience a more immersive shopping experience.
As AR becomes more refined, brands will leverage these immersive experiences to make it easier than ever for consumers to shop till they drop, without visiting a store.
The next steps for brands is to understand how they integrate AR and virtual try-ons within their performance marketing strategies.
Decentralised and community-centric marketing on Web3
Web3, which is essentially the next version of the internet, is set to be more decentralised than Web 2.0, encouraging consumer engagement more than ever.
In terms of digital marketing, Web3 places allows brands to foster stronger connections with their customers, and also increase customer loyalty by offering non-fungible tokens (NFTs) to reward customers and boost the customer community.
Keen to leverage your brand’s success in 2025? Get in touch to discuss how Brandnation can support.
