Award-winninginfluencer
marketing
agency
Brandnation is a leading influencer marketing agency, creating and activating global, influencer campaigns that drive real results.
From organic seeding and advocacy programmes to ambassador partnerships and large-scale activations, we build authentic brand connections that resonate.
Sphere™ is our end-to-end influencer marketing studio curating spheres of influence
Our team of experts leverage their extensive network of influencer relationships to create cohesive, impactful brand campaigns from organic seeding and advocacy programs through to global ambassadorships.
We specialise in:
Influencer marketing strategy
The influencer marketing agency proposition builds on a decade of experience providing influencer marketing consultation on channel strategy and industry trends.
We can help to generate results and reach new audiences through content creators, traditional influencers, or online communities across all platforms including Instagram, TikTok, YouTube, Pinterest, Facebook and Reddit.
Campaign ideation
We map out strategic and creative SEO-optimised influencer marketing campaigns that generate results for our clients.
Whether you want to reach a new audience, reposition your brand, or create a campaign that gets people talking, we come up with data driven, engaging campaigns in line with brief and objectives.
Segmentation
We identify and segment influencers strategically to ensure the right voices amplify your brand.
Whether you’re looking to engage niche communities, drive mass awareness, or build long-term advocacy, we map out data-driven influencer strategies tailored to your objectives.
Audience insights
Discover your audience and deliver insight driven content that matters. We deliver insight-led creator identification via marketing-leading proprietary and third-party tools.
We have detailed dashboards to analyse every creator we work with. That means you can reach the right people and target audiences that will resonate with your products. From audience overlaps to interest and past collaborations, we analyse every influencer and their audience before undertaking any campaign.
Negotiation, management & contracting
We provide a full-service influencer campaign delivery with bespoke campaign measurement. As an influencer marketing agency, we handle all aspects of your influencer campaigns, offering an end-to-end service – from sourcing, to negotiation, briefing, contracting and general management.
We speak with our contacts daily to ensure a smooth journey from the very beginning. Our team hosts briefing calls and regular check-ins with all key talent agencies as well as talent themselves. Moreover, we maintain relationships and negotiate competitive rates, fast turnarounds and best in class briefs. All of which ensure we deliver outstanding creative content for your brand.
Reporting, data & analytics
All your influencer marketing efforts can be tracked and measured with in-depth insights and analysis, allowing you to track results on a real time basis. In addition, we analyse data depending on your needs and business objectives for every touchpoint of influencer campaigns.
We use a combination of in-house tools and third-party platforms to report on engagement, link clicks, views, CPM, CPE and much more.
