Following a competitive pitch, Brandnation is thrilled to announce its appointment by Azadi Skin, a pioneering skincare brand dedicated to ‘melanin-kind’ ingredients.
Azadi Skin merges inclusivity with advanced skincare, offering a range of products specifically formulated to address the unique needs of melanin-rich skin. With a focus on natural, effective ingredients, Azadi Skin aims to liberate the natural glow of every skin tone, fostering confidence and radiance.
Brandnation’s brief includes elevating the brand’s visibility and conveying its unique proposition through various performance strategies. This comprehensive programme will encompass paid search, paid social, electronic direct mail (EDM), SEO and social media management to build a strong online presence and engage with Azadi Skin’s diverse community.
Of the appointment, Ayyab Cockburn, Founder of Azadi Skin, says, “We are dedicated to providing skincare solutions that celebrate and enhance melanin-rich skin. Brandnation demonstrated a deep understanding of our mission and the expertise to drive awareness and engagement through innovative digital strategies. We are excited to collaborate with them to bring our vision to life and reach a broader audience.”
Brandnation’s Managing Director, Mary Killingworth, adds, “Azadi Skin is a remarkable addition to our portfolio. Our team is eager to leverage our extensive experience in beauty and skincare to execute a high-impact digital performance programme that highlights Azadi Skin’s commitment to inclusivity and quality. With the increasing demand for products tailored to diverse skin tones, Azadi Skin stands out as a leader in the industry, and we are proud to support their growth and brand awareness.”
About Azadi Skin
We can all suffer from skin irritation, pigmentation/dark spots and dehydration, no matter our tone. This is because of aggressors such as UV, pollution, weather, poor diet or lifestyle choices, which trigger our defence mechanisms; our melanin and immune cells, creating inflammatory responses which disrupt the skin barrier. This becomes a never-ending cycle of issues which become difficult to free ourselves from, often treating the issues with solutions which make the problem worse, leaving our skin out of kilter and diminishing our natural Melanin glow.
Azadi’s commitment to liberation from the vivious cycle of skin irritation and lulled melanin glow is reflected in the name, “Azadi”, meaning “freedom” in Persian. Founded on the principles of inclusivity and empowerment, Azadi Skin offers a range of science-backed, natural skincare solutions specifically formulated with melanin-kind ingredients to enhance our natural, true melanin glow, for all skin tones but with a particular focus to deeper tones that are more susceptible to melanin imbalances.
By combining effective formulations with a deep understanding of diverse skin tones, Azadi Skin aims to provide long-term, sustainable skincare solutions that empower individuals to embrace their natural radiance. Azadi skin is finally standing up for ‘all melanin-kind’. Discover more at www.azadiskincare.com
About Brandnation
Brandnation is an award-winning integrated creative marketing and communications agency based in London. It channels purpose, culture and performance to build creative communications designed for life. Partnering with some of the biggest and brightest brands in the world, the agency’s award-winning services include PR, influencer marketing, social media, creative brand campaigns and performance marketing. Its Creativity. Multiplied. philosophy enables brands to upgrade their marketing communications by fusing creativity with intelligent cross-channel integration.
