Beauty tech
Results
4.4 million
organic social reach within first 30 days
1 panel talk
12 live streams
25 influencers
editorial pieces of coverage
35%
exceeded KPIs
Brief
Foreo, Europe’s leading premium Swedish beauty brand and world leader in hi-tech beauty devices.
Brandnation was tasked to launch Foreo’s range of beauty tech products including the infamous Luna series with the aim to increase brand awareness and overall UK reach.
Their aim was to educate users regarding the tech beauty benefits of the Foreo range and to build an authentic fanbase who could spread the Foreo love!
With an ambition to drive awareness and consideration amongst beauty tech lovers, we showcased the innovation and premium quality across the range.
The idea
To launch the Luna 3 series we wanted to communicate the tech beauty benefits of the range. What better way to do this by using our Foreo experts and inviting our beauty taste makers to live Panel talk with the opportunity to live stream to their audience.
This approach helped drive instant credibility and hype in the marketplace.
In addition, we grew brand presence through a targeted ambassador approach which delivered an ‘always on’ stream of relevant content that included educational, tutorial, and creative content.
