Following a competitive pitch process, Serenata Flowers, a leading independent online florist and the world’s third most visited online florist, has appointed Brandnation to handle its influencer campaigns.
Brandnation will be responsible for delivering a comprehensive, ‘always on’ creative influencer marketing strategy, working closely with Serenata’s in-house team. Brandnation’s remit will include paid ambassador campaigns supported by an organic seeding outreach to build a community of engaged content creators together with full campaign management and delivery to agreed KPIs. All the work undertaken will be designed to support Serenata Flowers’ existing multi-channel marketing activities including TV advertising to build positive awareness, engagement, and sales .
Brandnation has kicked off with its influencer campaign for Serenta Flowers with #bloominlovemum a handpicked activation targeted around Mother’s Day (Sunday, 14th March) with an emphasis on all of us showing our love and appreciation of our mums, especially at a time when so many families cannot be together. The campaign involves working with several credible and authentic content creators who can narrate their touching and heartfelt stories of their mums and why they are so special.
According to Lucia Pöllä, Marketing Manager at Serenata Flowers, “We see a lot of potential in the influencer market and are pleased to be partnering with the experts at Brandnation to build our influencer profile. We’re looking forward to working closely with their team to drive awareness and introduce new fans to Serenata Flowers”
Mary Killingworth, Brandnation’s Managing Director says, “This is another great win for our rapidly growing influencer team. More and more we are working with enlightened brands such as Serenata Flowers, that whilst appreciating the power of influencers, also require an underlying creative strategy and coherent campaign theme to add targeted measurable brand value that also maximises investment in existing multi-channel marketing activities. Our appointment has been timely in that we have been able to start our activity with the perfect Mother’s Day campaign.”
Serenata Flowers, founded in 2003, has disrupted the e-commerce floristry business landscape with an alternative, more agile business model for selling flowers online. The company is now UK’s leading independent online florists, offering fresh flowers with speedy next day delivery.
Serenata Flowers aims to turn everyday moments into memorable floral occasions full of joy and delight thanks to fresh flowers. The company sources the freshest, hand-picked, highest quality, sustainably grown fresh flowers from growers and farms all over the world at the best possible prices, to bring its customers stems and blooms gathered into exquisite bouquets individually created by expert florists.
The Brandnation account team for Serenata Flowers will be headed up by Director, Jessie Wales, supported by the agency’s influencer marketing team.