WWD/Getty Images
Social media platform TikTok has released its 2025 marketing calendars by region, designed to help brands align with seasonal moments for maximum impact.
The 15 regional variations showcase major dates by location, covering key markets like the USA, UAE, and UK & Ireland, with individual calendars for European countries.
To use them effectively, TikTok recommends prioritising up to three key dates that align with your brand and start campaigns two months prior.
Think a beauty brand starting Mother’s Day marketing at the end of January or a sportswear giant tapping into the hype around Wimbledon as early as April.
To download the TikTok 2025 Marketing Calendar for your region (with email sign-up), click here, or keep reading for all the key information from the TikTok Marketing Calendar 2025 UK & Ireland.
About the author
Natalie Clement | Digital
Marketing Executive
With international experience as a digital marketer, writer, and editor, Natalie has worked across sectors including lifestyle, technology, and tourism.
Q1: January, February, March
January: New year, new start
The year kicks off with resolutions and fresh starts. #FitTok is the place to be, with 4.7M posts pushing fitness, wellness, and goal-setting content.
- Jan 1-31 Veganuary
February: The month of appreciation
Valentine’s Day (Feb 14) is big business, but don’t forget Galentine’s Day (Feb 13) – a golden opportunity for brands targeting female friendships.
- Feb 13 Galentine’s Day
- Feb 14 Valentine’s Day
- Feb 20 Beginning of A/W London Fashion Week
- Feb 28 Beginning of Ramadan
March: The month of celebration
#BookTok is trending for World Book Day (Mar 6), while International Women’s Day (Mar 8) is a prime moment to champion female-led initiatives. St. Patrick’s Day (Mar 17) offers brands in hospitality, music, and fashion a perfect engagement hook.
- Mar 6 World Book Day
- Mar 8 International Women’s Day
- Mar 17 St. Patrick’s Day
- Mar 30 Mother’s Day
Q2: April, May, June
April: Keeping it light and down to earth
#BookTok is trending for World Book Day (Mar 6), while International Women’s Day (Mar 8) is a prime moment to champion female-led initiatives. St. Patrick’s Day (Mar 17) offers brands in hospitality, music, and fashion a perfect engagement hook.
- Mar 6 World Book Day
- Mar 8 International Women’s Day
- Mar 17 St. Patrick’s Day
- Mar 30 Mother’s Day
May: Wedding season kicks off
Wedding season is in full swing, and bridal, beauty, and honeymoon brands should be everywhere.
June: Start of Summer fun and games
Father’s Day (Jun 15) means another gifting push. For football brands, the FIFA Club World Cup (Jun 15 – Jul 13) in the USA. And while it’s not on TikTok’s calendar, June is Pride Month!
- Jun 1-30 Pride Month
- Jun 15 Father’s Day
- Jun 15 Beginning of FIFA Club World Cup 2025
- Jun 30 Beginning of Wimbledon
Q3: July, August, September
July: Summer sales and sports
Summer sales are in full force, and the Tour de France (Jul 5) gives brands another global sporting moment to tap into.
- Jul 5 Beginning of Tour de France
August: Back to school season begins
School prep dominates shopping habits, with parents and students hunting for fashionable ‘fits and restocking their supplies.
- Aug 1-31 Back to school
September: Fashion and tourism
London Fashion Week (Sep 18) sets the trends, while World Tourism Day (Sep 27) is a crucial moment for travel brands.
- Sep 18 Beginning of S/S 2025 London Fashion Week
- Sep 27 World Tourism Day
Q4: October, November, December
October: Black History Month, World Mental Health Day and Halloween
From Black History Month to World Mental Health Day (Oct 10) and Halloween (Oct 31), October offers both purpose-driven and playful marketing opportunities.
- Oct 1-31 #SupportBlack
- Oct 10 World Mental Health Day
- Oct 31 Halloween
November: Sales and gifting season
Black Friday (Nov 28) is still the biggest shopping event of the year, but Single’s Day (Nov 11) is an emerging self-gifting moment. Small Business Saturday (Nov 29) is a great opportunity for independents to showcase their stories.
- Nov 11 Single’s Day
- Nov 28 Black Friday
- Nov 29 Small Business Saturday
December: Holiday fever
Cyber Monday (Dec 1) fuels the online shopping frenzy, but there’s another opportunity: Q5 (Dec 26 – early Jan), when consumers shift from buying gifts to treating themselves.
- Dec 1 Cyber Monday
- Dec 25 Christmas Day
Need help creating scroll-stopping social media content for 2025? Check out our work with beauty brand Oriflame and sportswear brand Columbia for inspiration or get in touch.
