All eyes on us

velour logo
lilly lashes logo
babe original logo
three female models with false eyelashes
models eye wearing velour lashes


20 million
organic social reach

editorial pieces of coverage

4.5 million
estimated coverage views

exceeded KPIs

female model holding face wearing velour lashes


Lash brand favourites: Velour Beauty, Lilly Lashes and Babe Original turned to Brandnation to grow equity in the UK and other key European regions, such as Germany and Netherlands, through an always-on press office and influencer seeding programme.

With an ambition to drive awareness and consideration amongst beauty lovers, we showcased the versatility and quality across the brands.

female model applying velour eyelash cream

The idea

We leaned into some of the brand’s celebrity fans from Beyonce to Lizzo, using the platform as a springboard to introduce to our UK audience and beyond. This strategy helped drive high-profile earned media and drive instant credibility and hype in the market.

We grew brand presence through a targeted ambassador strategy which delivered an ‘always on’ stream of relevant content that included educational, tutorial, and creative content.

Brandnation also provided expert support with retailer launches in the UK, building on activity from the US – aiding in the sell-through of key product styles.

lizzo wearing velour lilly lashes
glamour magazine
heatworld magazine
daily mirror magazine
influencer lilly lashes paid content

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