Couple Play
Results
100+
influencers engaged
6.7m
influencer reach
120+
pieces of social coverage
1
celebrity podcast content partnership
Brief
LELO is a leader in luxury sex toys and intimate lifestyle products designed for unparalleled pleasure and performance.
To launch its new TOR3 product, a vibrating couples ring that’s targeted at heterosexual couples, Brandnation was tasked with channelling its erotic side.
We were briefed to identify a known influencer who’s in a relationship or a couple who has a profile on social to raise awareness of the new product.
The idea
The team pinpointed an opportunity to deliver content cross-channel that would drive additional added value.
We partnered with Made in Chelsea star Jamie Laing and partner Sophie Haboo who are widely known for their Nearly Weds podcast discussing all elements of life as a couple who’s engaged.
Through a content partnership across their social channels, podcast and
a live show, we were able to deliver an authentic and engaging look under the bedsheets to reveal the fun and joy of TOR3 for couples.
