Couple Play


lelo logo
logos
young couple lying in bed

Results

100+
influencers engaged

6.7m
influencer reach

120+
pieces of social coverage

1
celebrity podcast content partnership

woman opening unzipped trousers

Brief

LELO is a leader in luxury sex toys and intimate lifestyle products designed for unparalleled pleasure and performance.

To launch its new TOR3 product, a vibrating couples ring that’s targeted at heterosexual couples, Brandnation was tasked with channelling its erotic side.

We were briefed to identify a known influencer who’s in a relationship or a couple who has a profile on social to raise awareness of the new product.

man lying down on bed with lelo sign

The idea

The team pinpointed an opportunity to deliver content cross-channel that would drive additional added value.

We partnered with Made in Chelsea star Jamie Laing and partner Sophie Haboo who are widely known for their Nearly Weds podcast discussing all elements of life as a couple who’s engaged.

Through a content partnership across their social channels, podcast and
a live show, we were able to deliver an authentic and engaging look under the bedsheets to reveal the fun and joy of TOR3 for couples.

influencer holding lelo echo dot
jamie laing on podcast featuring lelo
Sophie Habboo on podcast featuring lelo
Couple Play | LELO

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get in touch

want to discover what Brandnation can do for you?

Email: mary.kbrandnation.co.uk

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