Escape to the Chateau | Ella & Jo
Results
1.8M
combined social following
105
pieces of coverage
£200K+
EMV
Brief
Ella & Jo is one of the most exciting and fastest growing cosmetics brands to come out of the Emerald Isle. Founded by holistic beauty experts Niamh Ryan and Charlene Flanagan, the dynamic entrepreneurs are on a mission to inject fun and vibrancy back into skincare routines and deliver luxury moments into users every day.
Ella & Jo have been collaborating with Brandnation to bring its brand of feel-good skincare to a UK audience – tasking the agency to harness influencer marketing to drive brand awareness and love, whilst launching their GLOW tanning range and their new invisible SPF Face Mist.
The idea
For a brand with big ambitions, we wanted to be bold in our delivery. The beauty of the Ella & Jo brand is its founders – full of infectious energy and passion. We knew an immersive experience hosted by Niamh and Charlene to hear first-hand their journey and values would convert influential tastemakers on the spot. We just needed a location with a little je ne sais quoi for the pair to work their magic.
Nothing screams ‘luxury moment’ like an escape to a chateau in the South West of France. Tapping into the desires of our audience, a holistic beauty retreat in France was the perfect platform to win the hearts and minds of influencers.
The agency used a strategy of surprise and delight to create unforgettable social moments, including 1-1 facials with co-founder Niamh, healing sound baths, and Gua Sha, placing the product at the heart of the experience on a journey to complete relaxation.
The result
The guests may have been zen, but there was nothing chill about the results.
We smashed KPIs by over 15% during the course of the weekend, with influencer codes driving sales over launch, with some products selling out completely. There was even more GLOW-getting coverage that followed as the event was supported throughout the Summer months with an organic influencer seeding programme ensuring products reached key creators throughout the UK & Ireland, with a creative PR mailer and 1-1 media breakfasts to underpin all activity.
An elevated international influencer experiential? Pas de problème.
