From Sweden with Love
From Sweden with Love
Results
35%
Results increase year-on-year
189
Pieces of earned media
56%
Increase in search visibility
123
Backlinks generated
Brief
The Humble Co., a Swedish sustainability-focused company offering eco-friendly and innovative products that don’t compromise on functionality or quality.
Brandnation were briefed to activate an encompassing press office function – that drives awareness, advocacy, SEO benefit and delivers The Humble Co’s sustainability messaging throughout.
Brief
The Humble Co., a Swedish sustainability-focused company offering eco-friendly and innovative products that don’t compromise on functionality or quality.
Brandnation were briefed to activate an encompassing press office function – that drives awareness, advocacy, SEO benefit and delivers The Humble Co’s sustainability messaging throughout.
The idea
The agency brought a fresh approach to the brief with a core focus on delivering meaningful coverage that not only impacted direct sales but helped turbo-change the search performance of the website.
Identifying key media with a high-domain authority, Brandnation digital PR experts capitalised on both the ever-evolving news agenda and high-ranking sustainable beauty product reviews to land big ticket earned media coverage whilst maintaining its eco positioning.
The idea
The agency brought a fresh approach to the brief with a core focus on delivering meaningful coverage that not only impacted direct sales but helped turbo-change the search performance of the website.
Identifying key media with a high-domain authority, Brandnation digital PR experts capitalised on both the ever-evolving news agenda and high-ranking sustainable beauty product reviews to land big ticket earned media coverage whilst maintaining its eco positioning.
