From Sweden with Love
![the humble co logo](https://mlmtndqxidci.i.optimole.com/cb:8xjy.5b549/w:223/h:143/q:mauto/f:best/https://brandnation.co.uk/wp-content/uploads/2023/04/humble-checkout-logo_9329dc58-4850-41d8-8fd4-7a3ef73345b4_800x.webp)
From Sweden with Love
![the humble co logo](https://mlmtndqxidci.i.optimole.com/cb:8xjy.5b549/w:223/h:143/q:mauto/f:best/https://brandnation.co.uk/wp-content/uploads/2023/04/humble-checkout-logo_9329dc58-4850-41d8-8fd4-7a3ef73345b4_800x.webp)
![the humble co toothbrush surrounded by bamboo](https://mlmtndqxidci.i.optimole.com/cb:8xjy.5b549/w:1024/h:501/q:mauto/f:best/https://brandnation.co.uk/wp-content/uploads/2023/04/Screenshot-2023-04-03-at-21.47.59.png)
![the humble co toothbrush surrounded by bamboo](https://mlmtndqxidci.i.optimole.com/cb:8xjy.5b549/w:1024/h:501/q:mauto/f:best/https://brandnation.co.uk/wp-content/uploads/2023/04/Screenshot-2023-04-03-at-21.47.59.png)
Results
35%
Results increase year-on-year
189
Pieces of earned media
56%
Increase in search visibility
123
Backlinks generated
Brief
The Humble Co., a Swedish sustainability-focused company offering eco-friendly and innovative products that don’t compromise on functionality or quality.
Brandnation were briefed to activate an encompassing press office function – that drives awareness, advocacy, SEO benefit and delivers The Humble Co’s sustainability messaging throughout.
Brief
The Humble Co., a Swedish sustainability-focused company offering eco-friendly and innovative products that don’t compromise on functionality or quality.
Brandnation were briefed to activate an encompassing press office function – that drives awareness, advocacy, SEO benefit and delivers The Humble Co’s sustainability messaging throughout.
The idea
The agency brought a fresh approach to the brief with a core focus on delivering meaningful coverage that not only impacted direct sales but helped turbo-change the search performance of the website.
Identifying key media with a high-domain authority, Brandnation digital PR experts capitalised on both the ever-evolving news agenda and high-ranking sustainable beauty product reviews to land big ticket earned media coverage whilst maintaining its eco positioning.
The idea
The agency brought a fresh approach to the brief with a core focus on delivering meaningful coverage that not only impacted direct sales but helped turbo-change the search performance of the website.
Identifying key media with a high-domain authority, Brandnation digital PR experts capitalised on both the ever-evolving news agenda and high-ranking sustainable beauty product reviews to land big ticket earned media coverage whilst maintaining its eco positioning.