Mountain Radio

size? and merrell logos
three merrell mountain radio images
woman in field with wind brushing her hair across her face

"I think new landscapes and cultures are the main inspirations for my work, from abandoned towns in the Arctic Circle and Icelandic volcanos, literary trails in Buenos Aires to the woods in remote islands in Japan - vastly differing scenes on the planet is what drives and moves me the most."


point increase in brand recall

impressions via WeTransfer

impressions via Spotify

Londoners reached on Carnaby St via DOOH

man leaning back against wall with merrell mountain radio trainers


Merrell and Size? hooked up once again to support Merrell’s lifestyle collection for SS23.

The campaign required the agency to tap into cultural relevance amongst the Size? audience whilst maintaining Merrell’s outdoor authenticity.

Focusing on Manchester, London and Liverpool, we navigated Merrell through the world of electronic music – soundtracking journeys from the city to the outer reaches of the countryside.

woman dj in merrell mountain radio trainers sitting by desk
merrell sandals with socks

The idea

We dialled Merrell into a new frequency and tuned into Mountain Radio, a campaign that explored the relationship between electronic music and the outdoors.

Delving deeper into this connection, Mountain Radio hooked up with a couple of emerging talents in the British electronic music scene to uncover how the outdoors informs the composition of their music.
Donning the latest Merrell silhouettes, the DJs composed soundscapes that documented their trips from the intensity of the city to the serenity of the wild.

The campaign was amplified through paid social, digital OOH, Spotify, WeTransfer and in-store activations in Manchester, Liverpool and London.

merrell mountain radio ads
merrell mountain radio store images
size? and merrell mountain radio posters

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