point increase in brand recall
impressions via WeTransfer
impressions via Spotify
Londoners reached on Carnaby St via DOOH
Merrell and Size? hooked up once again to support Merrell’s lifestyle collection for SS23.
The campaign required the agency to tap into cultural relevance amongst the Size? audience whilst maintaining Merrell’s outdoor authenticity.
Focusing on Manchester, London and Liverpool, we navigated Merrell through the world of electronic music – soundtracking journeys from the city to the outer reaches of the countryside.
We dialled Merrell into a new frequency and tuned into Mountain Radio, a campaign that explored the relationship between electronic music and the outdoors.
Delving deeper into this connection, Mountain Radio hooked up with a couple of emerging talents in the British electronic music scene to uncover how the outdoors informs the composition of their music.
Donning the latest Merrell silhouettes, the DJs composed soundscapes that documented their trips from the intensity of the city to the serenity of the wild.
The campaign was amplified through paid social, digital OOH, Spotify, WeTransfer and in-store activations in Manchester, Liverpool and London.