Own Your Confidence


pour moi logo
spice girl mel b on pour moi underwear photoshoot
mel b in pour moi patterned top
mel b lying down in floral bikini by swimming pool

“We believe that everybody should feel confident and empowered to be unapologetically themselves. That’s why we couldn’t resist sharing this journey with Mel B. Charismatic, confident and a true inspiration to many women, Mel B embodies everything our Own Your Confidence campaign stands for."

Results

2.12bn
PR reach

7.59m
estimated coverage views

138
pieces of earned media

27
features

mel b and pour moi model doing peace sign

Brief

Leading womenswear brand Pour Moi, the home of lingerie, swimwear, activewear, and clothing sized up to a J cup, are all about making women feel their most fabulous.

We were tasked with curating a PR campaign to generate maximum awareness around body confidence. 

The team got to work, cutting through the noise to give a bit of zig-a-zig-aah to Pour Moi’s collections.

mel b wearing blue pour moi underwear

The idea

To unlock the brand’s personality, our influencer team secured the A list talent and total embodiment of girl power, Melanie Brown OBE to be the face of the Own Your Confidence campaign.

A true icon, Mel B is recognised globally around the world and was sure to add a little spice to Pour Moi’s lingerie, swimwear and beachwear.

Mel B, together with her mum Andrea and daughter Phoenix, bared all for the campaign. The multi-generational Brown family came together to show women how to feel confident, comfortable and fabulous in whatever they’re wearing. Thrice the spice!

Brandnation secured interview features with the likes of Women’s Health, Grazia, OK! magazine, Daily Express, Mail Online and Heat to spread the news around the campaign as well as achieving 138 clippings and an uplift in sales…

mel b and pour moi model wearing black underwear
womens health magazine
grazia magazine
mailonline magazine

Recent case studies

Beautifect   Performance Campaign

get in touch

want to discover what Brandnation can do for you?

Email: mary.kbrandnation.co.uk

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