Rate My Pairing | Tesco X Samworth Brothers
Brief
In a bid to highlight global cuisines and famous British staples, Tesco launched a new, limited edition sandwich range as part of their Meal Deal offer.
We were tasked with the challenge of generating brand awareness and promoting sales around the launch of the new sandwich flavours, encouraging Brits across the nation to level-up their lunchtime meal deals.
The Idea
Nothing says elevated cuisine like food pairings.
We challenged key ‘foodie’ influencers on TikTok to take part in Meal Deal food pairings, matching the flavours of the limited-edition sandwiches with a drink and snack, giving ratings for each pairing. This encouraged audience engagement through viewers either agreeing or disagreeing with the food pairing, with a CTA to try the limited-edition flavours themselves and make their own pairing.
TikTok was the desired platform for content generation due to the easily digestible format to deliver punchy, impactful, review-style content. #Foodreview has over 42.5B views on TikTok, demonstrating the demand for the content on the platform.
@eatingwithtod Head down to @Tesco for a rather special - limited edition meal deal main! I’ll be comparing 3 different meal deals and letting you knows know my favourite pairings 😛 What do you think to my choices? Head to Tesco before May 13th to give them a try! Did I chooseright? ⭐️ If you can’t take a date, take a mate!!! Ad #TescoMealDeal #LoveYourLunch #foodie #lunch ♬ original sound - Eating with Tod
@beccaeatseverything AD | They’re only available til the 13th May so head to your local @Tesco to snap them up! Which one will you pick for your next meal deal at Tesco? #tescomealdeal #loveyourlunch #foodreviews #ukfood #quicklunch ♬ original sound - Beccaeatseverything
