Ready to Glow

st moriz logo



estimated views

uplift in website traffic 


In a competitive marketplace, St. Moriz wanted to run a campaign that would actively contribute to breaking stereotypes by fostering a more inclusive and positive image within the self-tan industry… introducing the Ready to Glow campaign.

The idea

St. Moriz want to empower individuals to be themselves and inspire them to do whatever makes them feel confident, shaking off the vanity attached to self-tan. We worked with the St. Moriz team to carefully select inspirational creators who would bring to life the Ready to Glow messaging, whilst resonating with the St. Moriz audience.

To amplify the messaging, we secured interview time with our brand ambassadors on some of the leading online nationals, such as the Daily Mail and The Sun. They had the opportunity to tell their stories in an authentic way and discuss why they’ve teamed up with St. Moriz and what tanning means to them and their inner confidence – repositioning self-tan as an armour, rather than a mask. We also sent creative gifting to our target media titles with all aspects funnelling towards the Ready to Glow messaging.

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