Running in the Metaverse
Running in the Metaverse
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Brief
The world of sports has undergone a significant transformation in recent years. Today, athletes are represented as digital avatars, sprinting across virtual landscapes in pixelated glory. Leading the charge in this digital revolution is Zwift, a fitness company that has pioneered the use of technology and gamification to create immersive indoor training experiences for athletes of all levels.
With Zwift, athletes can train on their own terms, regardless of the weather or time of day, and join a global community of fitness enthusiasts working towards their goals.
The tech company briefed Brandnation launch and establish its run product.
The idea
Brandnation partnered with Zwift’s team to provide our PR agency expertise for their run product, with the aim of increasing awareness and sign-ups for Zwift Run. Since launch, our proactive press office has helped Zwift to build a thriving online running community across the UK, engaging and educating fitness enthusiasts with the help of influential figures such as Sir Mo Farah and Gwen Jorgenson.
Additionally, we’ve collaborated with Zwift to support a range of other initiatives, including partnerships with notable organizations such as Doctors Without Borders, Adidas, and Pride.
