period key product was sold out
organic influencer reach
Silk’n is the global leader in professional aesthetic devices for home use and its products are especially made to make life easier and more comfortable.
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We were briefed to launch key NPD with strategic influencer activity to grow brand awareness in the UK and increase market share.
We launched product specific paid influencer campaigns by collaborating with creators in their niche – maintaining the brand targeting of premium beauty.
This was underpinned by running ongoing organic seedings that were reactive to macro industry trends – this agility helped unlock greater return on investment.
For example, when the LED masks featured in Netflix hit Emily in Paris suddenly rose to fame, the team capitalised on it to position Silk’n’s own LED as the market must-have which completely sold out for over 6 months.
A proactive press office supported the influencer activity to drive further awareness, consideration and conversion.