Djokovic’s PR failings mean he’s not the true GOAT
As featured in PR Week. At last weekend’s French Open, Novak Djokovic became the most decorated men’s player in Grand …
How to diversify coverage streams in PR
For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the …
Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers
Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully …
Google’s Generative AI update for Search: Impact on Search marketing
Google announced a new update this month which will see it ‘supercharge Search with generative AI’. According to its post, …
How To Pitch Stories To Journalists: A Guide (With Steps)
Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances …
The Attention Recession: Surviving in PR & Communications
The other day I was sitting at our kitchen table with my wife when she diagnosed me with ADD (attention …
Sportswashing: Definition, Examples & History
“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, …
How To Improve Customer Experience in 2024
Always leave your customers wanting more! We all know the mantra and appreciate the importance of its message, but how …
E-Commerce Trends To Take Advantage Of in 2022
Over the last two years, digital e-commerce and direct-to-consumer (D2C) have been at the forefront of brand innovation. The impact …
What Is Lifestyle PR & How Does It Work?
When you close your eyes and think of your go-to brand, you may be thinking of that sports brand whose …
