The guide to Rule 40: advertising during the Olympics
It’s almost time to wave the Union Jack flag frantically in front of your TV to celebrate the Paris Olympic …
Brandnation bags PR win with affordable fashion and sport retailer MandM
Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted premium fashion, sports and …
Marketing to Generation Alpha: Influenced or Influencers?
Who are Generation Alpha? Generation Alpha, the first generation to practically come out of the womb with an iPhone in …
The cookie jar is empty: What cookie deprecation means for ad targeting
Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped …
What makes a good brand campaign?
Why should consumers care about your brand? It’s no easy feat to shine brighter than your rivals. Yet, savvy brands …
What is content marketing and why is it important (with examples)
What is content marketing? Content marketing is the creation and distribution of content. It’s been used by brands for …
How to activate an influencer marketing campaign
Influencer marketing can often be mistaken as a modern phenomenon. However, wherever brand-building strategies have existed, influencer marketing has been …
Harnessing PR to launch UYN’s new ‘AREAs’ research facility
Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness …
Obsession to profession: Why PRs should mix work and play
I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie …
Barbie PR masterclass
Welcome to Barbie’s masterclass in PR! The iconic doll has been a symbol of fashion, empowerment, and inspiration …
