The importance of PR in the era of AI search
As millions of users shift from traditional search engines like Google to AI-powered platforms including ChatGPT, brands are realising the …
The rise of older influencers: Over-50 creators to know in 2025
Could your mum and dad be the next biggest influencers? For years, social media platforms have been synonymous with youth …
The social media updates to know in July 2025
From Meta and TikTok’s new AI video tools to Pinterest’s summer trend report, social media never stands still. Here’s everything …
The rise of entertainment-first brands
Image credit: Pascal Le Segretain/Getty Attention is a hot commodity. Algorithms prioritise content that people stay to watch, but audiences …
TikTok SEO: How to optimise in the era of social search
Image credit: @by.loren, @samieelishi, @sophiebarkleyy and @isabellakatee on TikTok. The way we search is changing. Consumers aren’t just Googling anymore. …
The latest data says influencer marketing is at a turning point
Image credit: Advertising Week Europe Influencer marketing is facing a credibility reckoning, according to a new report by Typeform. To …
The rise of longevity clinics
Image: Modern Age / 3form / Dezeen New-age health centres known as ‘longevity clinics’ are combining the latest medical technological …
The social media updates to know in June 2025
From livestream DMs on TikTok to Reddit’s dynamic product ads, social media updates continue to shape the way we create, …
Pinterest ads: Everything you need to know
Here’s why Pinterest ads should be on your radar and everything you need to know to get started. The benefits …
4 brands that did Pride marketing campaigns right
Image: “Third Toilet”, an installation constructed by creative agency BBH London for TransActual UK, outside the Supreme Court (Rhiannon Adam). …
