The Creativity.Multiplied. Edit
The August edit Upcycled kimonos on Centre Court. A tote bag that’s gone from grocery run to global obsession. A …
Navigating snake oil in GEO
Key takeaways Guaranteed AI citations are not possible. Large language models are probabilistic, so identical prompts can return different cited …
Why nostalgia hits hardest for Gen Z and Millennials
The two most online generations in history are also the most nostalgic. According to GWI, 15% of Gen Z say …
Can you learn taste?
Key takeaways Taste is built through accumulation. It develops through sustained exposure to great work, and to work that fails, …
Why PR effectiveness is often underreported, not underdelivered
The same slide appears at the end of many PR reports, and most of us have made one. It lists …
The rise of social publishers: Why the best brands are becoming media companies
There is a shift happening in how the most successful consumer brands think about social media, and it is more …
Why WhatsApp Communities are becoming the most valuable brand communities
Public social media is getting harder to navigate. Organic reach continues to fall, algorithms dictate what gets seen, and consumers …
Jeremy Clarkson | A masterclass in executive profiling
Twenty years ago, Jeremy Clarkson topped a Channel 4 poll of Britain’s most hated public figures. Today, he’s the face …
Why cultural relevance is now a reputational issue, not a creative one
For decades, the question, “Is this culturally relevant?” was left to the creative team. It sat alongside discussions of tone, …
The two audiences every brand needs to win
Brand audiences need two audiences: the room and everyone else There is a moment at every great brand event when …
