How one story becomes an LLM citation
For fifteen years earned media has been the awkward middle child of the marketing budget; loved in principle yet squeezed …
Creators are building communities, not just followers
Follower count is easy to read on a dashboard. It’s also, increasingly, one of the weaker signals of creator value. …
Creators vs Influencers UK: Difference & ROI (2026)
A creator makes content. An influencer moves behaviour. On paper, that’s a small distinction. In practice, it’s one of the …
The first 100 days after an acquisition announcement
Deal announcements have a rhythm everyone in corporate communications knows. Weeks of secrecy, a dawn RNS, a choreographed morning of …
7 mistakes brands make when writing creator briefs
Most creator briefs fail for the same reason: they’re written to protect the brand, not to produce good content. That …
Why social media is becoming less social
Social media was built on a simple idea: keeping up with people you know. You logged on to see a …
Horizon scanning: a practical framework for spotting reputational risk before it’s a headline
The Institute for Crisis Management has been categorising corporate crises since 1990, and year after year its data shows the …
The best social teams aren’t content creators. They’re cultural analysts.
The brands winning on social today aren’t simply creating better content, they’re making better decisions. They know how to read …
Measuring executive impact beyond the boardrom
Do CEOs affect company value? Strategy academics have spent four decades measuring exactly that, and the answer is yes, substantially. …
The social media updates to know in September 2026
September has arrived, and with it comes a very specific energy on social media. Kids are back at school, the …
