Integrated creative marketing and communications agency Brandnation has been appointed by Adoption Focus, an independent charity and adoption agency, to lead communications ahead of National Adoption Awareness Week and into 2026 – a key period for the 2,110 children currently awaiting adoption across the UK.
The agency’s brief spans creative campaigns, public relations, social media and above the line channels, reflecting Brandnation’s integrated marketing and communications offering. Together, the partnership will drive awareness of adoption, tackle misconceptions and inspire more prospective adopters to come forward.
Mary Killingworth, Managing Director at Brandnation, said of the appointment: “Every one of the 2,110 children currently awaiting adoption deserves a loving home. We’re proud to bring our creativity and insight to support Adoption Focus amplify its vital work, challenge misconceptions and reach more people nationwide,”
“The team is very excited about the partnership. It’s incredibly rewarding to deliver a programme of activity that will make a real difference to children’s lives and public perceptions of the adoption journey.”
Anna Sharkey, CEO at Adoption Focus added: “This partnership with Brandnation will help us show that adoption is open to far more people than many realise. Their creativity and understanding of our mission give us the confidence that, together, we can break down barriers and ultimately help more children find the families they need.”
The campaign will myth-bust the adoption process and showcase the transformative impact of Adoption Focus’s work, with a major creative activation planned for later this year.
The appointment crowns a landmark year for Brandnation, which has expanded its senior leadership team, launched a corporate communications division, and unveiled its global influencer marketing studio, Sphere™.
